Key Takeaways 

1. Hyundai Kona, within 2 days of Launch, received enough online bookings with Rs 1 Lakh Booking amount, to easily help them achieve the Year’s sales target. The Nostalgic Youtube AV’s of Hyundai Santro got more than a record 500 Million views and initiated a tsunami of consumer videos on the same theme. Digital now embraces and covers most of the Vehicle Selection and Buying Processes except the Full Payment and Delivery! 

2. The Dealership’s main objective is to add the local flavour to the OEMs Brand and present to the consumer. Digital as a medium allows that accurate customisation. However the seams where the Online and Offline worlds meet is where lie the important Moments of truth.

3. The First thing, dealers can do to truly embrace digital is let go of excel sheets! Hard Copies of Excel Sheets, tweaked , checked, crossed, and then circulated to various departments for separate Data Entries!

4. Data Security and Privacy are important issues. They are beyond bold posts on Instagram or FB. The Data Protection and Sanctity still lie in  ‘open and grey areas’ at Vehicle, Dealership and OEM Level.

5. Training and Empowering Dealer Staff to harness digital is the Key. At the same time, ensuring we release their salaries, incentives in a timely way, shall never go out of vogue! 

Key Takeaways 

1. More Digital Innovations are happening at CV perhaps than any other segment. Digital to maximise Vehicle uptime is a great use case.

2. Digital has a Great Paradox. It is transparent with detailed analytics but at the same time its also unregulated and opaque due to absence of widely accepted Benchmarks like TRP or TAM or INS.

3. Digital is not a Bottomless Pit. High Spending on Digital cannot ensure more or better results. 

4. Industry is going through a churn. BS6, EV, Low Sentiment, Dealer Shutdowns, Production Closures, High Working Capital requirements. We are still unclear how to fully harness Digital for Success. Should Digital be taken just as another medium or given extraordinarily importance, is still a Dilemma 

5. Digital is surely a Gateway to Connect. The Consumer might see the ad in newspaper, watch a TVC , see the Hoarding, read an article or a blog somewhere. But when they wish to connect, they pick up the phone or go to a computer and search online to find the Business or the Brand!