Newest brand campaign redefines the iconic G.O.A.T (‘Greatest of All Time’) as ‘Greatest On A Track’, reinforcing Škoda’s performance-led strengths
- Kick-starts campaign with an India and Asia Book of Records for the ‘Fastest Multi-Car Relay of a Single Manufacturer on a Circuit’
- Campaign furthers brand’s motorsport legacy and product portfolio’s dynamic abilities across the spectrum
Mumbai, May 20, 2026 – Amidst its rapid product actions and continuous network expansion, Škoda Auto India has launched its newest campaign anchoring Škoda’s performance story. The campaign launches with a record, which is one of multiple initiatives that establish that the ‘Greatest On A Track’ is a ‘Škoda On A Track’.
With its 130-year global heritage and 125 years in motorsport, Škoda Auto furthers its racing legacy with this benchmark-setting brand narrative. The brand also celebrates more than half a century of the RS (Rally Sport) badge in its cars. Furthering its key strategy pillar of Differentiation, this new campaign highlights the dynamic capabilities and safety of the Škoda Auto India range. Continue reading “‘G.O.A.T – Greatest On A Track’: Škoda Auto India puts its performance DNA in motion”