Summary
- Q1 operating profit down 22% at 595 million euros
- Middle East impact not factored into guidance
- Tariff costs mount, China competition fierce
BERLIN, (Reuters) – German sports car maker Porsche saw its profit erode further in the first quarter of 2026 as it doubles down on cost-cutting to deal with mounting challenges from tariffs, geopolitical turmoil and gaps in its model lineup.
Porsche was hit by another 200-million-euro ($234 million) U.S. tariff charge in the first quarter, while Chinese consumers continued to turn away from the German brand in favour of cheaper local alternatives. Continue reading “Porsche adds Middle East to list of problems as first-quarter profit falls”