Source : PTI | Birla Tyre on Wednesday unveiled its new brand identity, including a redesigned logo and corporate website, marking a fresh strategic direction under its new promoters a consortium led by Himadri Speciality Chemical Ltd and Dalmia Bharat Refractories.
The rebranding comes as the Kolkata-based tyre maker, once part of the BK Birla Group, aims to reposition itself as a high-performance, future-ready brand for the Indian and global markets, after being acquired through the corporate insolvency process.
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