(Reuters) – Electric carmaker Tesla will offer U.S. customers a month’s free trial of its driver-assist technology, Full Self-Driving (FSD), CEO Elon Musk said on Monday, as softening demand and price competition pressure the company’s sales and margins.
Musk has long touted the driver assistant software, priced at $12,000, as a potential profit generator for the company, but has fallen short of his promise of full autonomy for years, amid regulatory and legal scrutiny of Tesla’s safety and marketing. Continue reading “Tesla offers U.S. customers a month’s trial of its driver-assist technology”