Summary
- Chinese automaker BYD slashes prices on more than a dozen models
- One analyst says China’s auto industry headed for ‘a bloodbath’
- Automakers pressuring parts suppliers to cut their prices too
May 27 (Reuters) – An intensifying auto industry price war in China has stoked fears of a long-anticipated shake-out in the world’s largest car market.
Shares of China’s largest automakers sank Monday after Chinese electric-vehicle giant BYD offered fresh discounts across more than a dozen models, and an executive at another car company fretted openly about the country’s deepening price war. BYD’s moves cut the starting price of its cheapest model, the battery-powered Seagull hatchback, to 55,800 yuan ($7,765), from nearly $10,000. Continue reading “China auto market price war stokes fears of industry shake-out”