by Anuj Guglani, CEO, World Auto Forum
• The Automotive Industry’s obsession with Wholesale
• Almost like the College Crush who is hard to forget and keeps coming back !
• It’s time to embrace the life partner called Retail!
The year was 2018. The Industry had prepared for the festive season in a similar way, pumping inventory down the dealers’ necks. We all know what happened. The inventory got stuck and had a domino effect, all through the subsequent year. It eventually led to the biggest sales drop in 20 years in 2019.
The reasons cited for low demand back then were : 1. High Insurance Cost 2. High fuel Prices 3. Rise of Shared Mobility Options.
The reasons in 2020 are far more serious and we know it.
In Short, we can’t afford to repeat the mistakes of 2018 in 2020
We need focussed thinking and absorption of consumer sentiment and Industry stakeholders’ feedback
These 5 Basic Questions can be a starting point :
Continue reading “Industry needs to forget its First Love “Wholesale” and focus on Life Partner “Retail””