Source : PTI | New Delhi: German luxury carmaker Mercedes-Benz is taking learnings on direct-to-consumer retailing of vehicles to its global market from India, where it has been able to clock a revenue of INR 40,000 crore in three years of starting its ‘Retail of the Future’ model, a senior company official said on Tuesday. Mercedes-Benz India, which on Tuesday launched its new ‘AMG C 63 S E PERFORMANCE’ model equipped with F1 hybrid technology priced at INR 1.95 crore, plans to complete conversion of all of its existing 100 outlets under the direct-to-consumer model in the next 12 to 18 months.
“This October, we completed three years of the direct-to-consumer model that we started. When you look at the numbers, (we have sold) 50,000 cars and INR 40,000 crore turnover coming just in the last three years out of ‘Retail of the Future’ direct transactions,” Mercedes-Benz India Managing Director & CEO Santosh Iyer told PTI in an interaction. Continue reading “Mercedes takes India learnings on direct-to-consumer retailing to global markets”