What if 1 Lakh Connected Vehicles get hacked in a city simultaneously? | The Auto World This Week
Auto CMO Roundtable @ Digital by World Auto Forum | India’s Finest Auto CMOs
-
We are getting India’s Finest Auto CMOs together in a hall for an interesting roundtable discussion on DIGITAL!
-
We shall also felicitate them through a Digital Coffee Table Book.
Yes! The Automotive Industry is struggling for Growth. Is it the Onset of Shared Mobility, where overall demand dips, the consumer in NO Tearing Hurry to have a new set of wheels and where just a handful of Auto Makers benefit!
This is despite the 10 Year and 15 Year Vehicle Ban at NCR Delhi, the territory which has also seen the Most Auto Dealer Shut downs! Ironic ?
In the scenario, where Dealer Walk ins and Tele-Ins have come to a trickle, the Auto Makers, Dealers look more and more towards Digital, for not just Lead Gen but also Branding and Consumer Engagement!
Makes sense to put money where the consumer is present 24X7. In the era of being constantly connected at Home, office, Car, Mall, Loo, Parking lot.
We bring to you India’s First Auto CMO Roundtable on Digital!
Its time to share the success stories, use cases, innovations around Digital which have won mindshare, heart-share and Marketshare! So What are the Top 10 Digital Trends of Past, Present & Future!
We shall also felicitate India’s Finest Auto CMOs through a Digital Coffee Table Book.
Come join us! It shall be well worth it! We are letting in 20 Delegates to connect and network with these Auto CMO rockstars!
Book your slot now, before its full! :
Auto CMO Roundtable Draft Agenda
10 AM – 10:30 AM – Registration & Networking Tea & Coffee
10:30 AM to 11:00 – Welcome by Anuj Guglani, CEO World Auto Forum
11:00- 12:00 – Roundtable 1
India is the fastest growing smartphone market in the world. Almost every Vehicle buyer and user has a smartphone
AR/VR, Online, Social are the order of the day!
How are Auto Cos leveraging Digital ? How to go beyond Lead Gen? Mantras for Sales & Consumer Engagements
S N Barman – VP – Marketing, Sales, Customer Service, Tata Motors PVBU
Puneet Anand – Sr GM & Group Marketing Head , Hyundai Motor India
Monika Nagpal – VP & Group Marketing Head – Group Landmark
Gaurav Mann – Founder, K2B Learning
Kshitij Saxena – CEO , Autoninja
Rajanish Sasidharan – Head of Business Development – IoT, Vodafone Idea
Anuj Guglani , CEO World Auto Forum – Moderator
12:00- 12:15 – Q&A
12:15 – 12:35 – The New Age CMO by Avik Chattopadhyay, Co Founder Expereal
12:35 – 12:45 – Interactive Session
12:45 to 2:00 – Networking Lunch – Food Exchange Restaurant
2:00 – 2:15 – AR/VR @ Automotive by Mohit Ramani, CEO Digital Agents
2:15 – 3:15 – Roundtable 2
Device Specific or Agnostic ? Top Digital Strategies to fight the Slowdown. How do we see the Industry’s Digital Adoption next 5 Years ?
Participants
S S Gill – Sr VP & Head International Business, Brand & Communication – Volvo Eicher CV
Avik Chattopadhyay – Co Founder – Expereal
Aniruddha Haldar – VP & CMO – TVS Motor Co
Shakeel Anjum – Head Digital, Honda Cars India
Amit Wadhwa – President- Dentsu Impact
Kanishk Gaur – Cyber Security Expert, Ernst & Young
Anuj Guglani , CEO World Auto Forum – Moderator
3:15 – 3:30 PM – Q&A
3:30 – 4:15 PM –
1. Unveiling of Digital Coffee Table Book
2. Felicitation of India’s Finest Auto CMOs
3. Vote 0f Thanks
4:15 PM – 4:45 PM – Networking Tea & Coffee
Speakers & Participants can change their schedule due to their personal exigency which is beyond control of World Auto Forum. The Venue can change to suit convenience of Organisers, Participants and Speakers.
Detailed Terms & Conditions : http://bit.ly/wafcmoME
Protection of Connected Vehicles & IIoT declared a National Priority | Urgent need to have a regulatory framework for Blockchain.
URGENT PRESS RELEASE
New Delhi | April 30, 2019 | https://WorldAutoForum.com
World Auto Forum partners NASSCOM, FICCI & A.T. Kearney to successfully hold world’s first ever automotive program on AI, IoT and Blockchain technologies, WAFit 2019.
-
Protection of Connected Vehicles and Industry IoT declared a National Priority
-
Urgent need to have a regulatory framework for legal enterprise applications of Blockchain.
Vision 2030 : The Future of Auto Retail
Your Automotive Business depends on just 3 Things :
1. Your Dealership Culture
2. Your Product’s Reliability & COO
3. Your Digital Strategy & FootPrint
by Anuj Guglani, CEO World Auto Forum
“I’m so sorry Ma’am”, cried the Fuel station Attendant. “I have accidentally fuelled your Diesel Car with Petrol!”
This happened with my Wife last month during a routine visit at the “Petrol Pump”. Seems the guy took it literally! She immediately called me. The first thing I asked her, “How much Petrol went in?” Thankfully the petrol fed, was just a litre. Not much of a worry. I asked her to wait for a while and get the vehicle tanked up with diesel. It was all fine.
However it wasn’t this easy. I too was a bit taken aback and wanted professional help & ratification of my actions. I called up the dealership. Noone picked up. Then I remembered I had the CRE no saved from last service reminder. We all know how many service reminder calls we get! The calls continue even after we have sold the car! The CRE took the call in first ring. I shared the incident. She was shocked and wanted to help.
I could sense she was running around her office, looking for the right person to guide me. She said, “Sir I shall make you speak to my manager.” thereafter I heard a middle aged male’s voice, sounding very busy. “Bataye, kya Hua?” he asked. I narrated the incident. He snubbed me mid way, asking, “Apko mera no kisne diya? Yeh mera kaam nahin hai!”
I didnt feel like wasting my breath in explaining that your CRE thought you are capable to help the customer, sadly you aren’t. I thought I shouldn’t waste time in saying,”You don’t even realise you are saying all these things to a customer in distress, who pays for your bills, Your kids school fees, your parents medicines, your movie tickets and your vacations. And that, this call wasn’t transferred. The CRE handed over her handphone to you to speak. Probably you just rattled out a standard line, which you say to most customers who need your help!
3rd IVSMS – India Vehicle Sales & Marketing Summit
27th July 2018 | New Delhi
PRESS RELEASE from WORLD AUTO FORUM
Auto Gurus, Mktg Gurus, Social Media Gurus powered Co-Creation of a Win-win Future of the Automotive!
Continue reading “3rd IVSMS – India Vehicle Sales & Marketing Summit”
