Summary
- Q3 sales down 13% at BMW, down 3% at Mercedes
- Both report lower sales in China
- BEV sales fall at Mercedes, rise at BMW
BERLIN, (Reuters) – Sluggish demand and stiff competition in China hit third quarter sales at BMW and Mercedes, the German luxury automakers said on Thursday.
The German car sector is facing multiple challenges, ranging from high production costs and managing the shift to electric vehicles to falling demand and rising competition from China.
The troubles have been illustrated most recently by cost-cutting at Europe’s biggest automaker, Volkswagen which is considering plant closures in Germany for the first time.
For the July-September quarter, BMW’s sales fell 13%, while Mercedes reported a 3% drop.
Demand in China, the world’s biggest auto market, is suffering from a flagging economy, while foreign carmakers face stiff competition from local manufacturers offering cheaper models, especially EVs.
BMW’s sales in China slumped by a third, while Mercedes’ fell by 13%.
Mercedes’ high-end segment was hit in particular by lower consumer discretionary spending in China, affecting its luxury S-Class lineup, with prices starting, from 451,800 yuan ($63,700) in the country.
BMW did not specify model performance in China but said global sales of its Rolls-Royce limousines fell 16%, while its MINI brand suffered a 25% drop.
TRADE TENSIONS
Mercedes also noted a subdued global battery electric vehicle (BEV) market, reporting a 31% BEV sales drop. For BMW, BEV sales rose 10% in the quarter.
The European Union has recently imposed hefty tariffs on Chinese-made EVs, saying they benefit from unfair state subsidies. Beijing denies this and has threatened retaliation, while German automakers, which make about a third of their profits in China, have voiced concern and called for more talks.
China is considering a hike in tariffs on large-engine vehicle imports, which would hit German producers in particular. German exports of cars with 2.5-litre engines or larger to China reached $1.2 billion last year.
European consumers are reluctant to buy more expensive EVs, in part because of patchy charging infrastructure.
Shares in BMW and Mercedes were flat after the sales data.
The companies cut their annual forecasts in September citing a sluggish Chinese market, while BMW also mentioned problems with a braking system supplied by Continental.
So far this year, BMW and Mercedes shares are down 23% and 9% respectively, while the pan-European automotive index is down 13%.
($1 = 7.0770 Chinese yuan renminbi)
Reporting by Andrey Sychev and Miranda Murray; Editing by Miranda Murray and Mark Potter
