In an era where personalisation and experience define brand loyalty, JSW MG Motor India is steering automotive retail into uncharted territory with its luxury brand channel, MG SELECT. Departing from conventional dealership models, this channel draws inspiration from luxury art galleries, crafting retail spaces that engage customers on a deeper emotional level.
Speaking to Mobility Outlook, Milind Shah, Interim Head – MG SELECT, explained that the initiative aims to move beyond transactional showrooms to create immersive, sensory-driven environments. Through curated art installations, brand heritage exhibits, and thoughtfully designed spatial elements, it offers an experience that reflects minimalism, elegance, and emotion—strengthening the bond between the customer and the brand. Continue reading “JSW MG Motor India’s ‘MG SELECT’ Blends Innovation With Lifestyle Appeal”