3 min read
Tata Ace had redefined the Small Commercial Vehicle market in the India and in a way created the 4-wheeler SCV segment by itself. Commemorating 16 strong years of the Ace, Tata Motors has announced the launch of the new ‘16 saal bemisaal’ campaign. To celebrate this feat, Tata Motors has organized roadshows, wherein Tata Aces will travel across 10 states in the country. Tata Motors will leverage this opportunity to distribute medical facemasks in the wake of the COVID-19 pandemic. The campaign will aim to showcase the benefits and rewards of starting a small-scale logistics business, especially in this pandemic-induced economic slowdown. Cumulatively, the Aces will travel a distance of around 4 lakh kilometers. Patrons will also be able to test drive the vehicle to gain a first-hand experience of the Ace.
The Tata Ace has been the pioneer in the 4-wheel small commercial vehicle segment in India, with more than 60% market share in the mini-truck segment. Tata Ace forged a foundation of mini-trucks in India, in addition to retaining the most preferred choice for Indian entrepreneurs over the past 16 years. Since its launch in 2005, the mini-truck, popularly known as ‘Chotta Haathi’, has proven to be a strong, reliable vehicle, providing a means of livelihood and gateway to entrepreneurship for over 2.3 million (23 lakh) Indians. The Tata Ace has helped build the nation, catering to the evolving cargo transportation needs of the country, and has rightfully grown into being the most successful Indian commercial vehicle of all times.
Speaking about the pioneering mini-truck, Mr. Vinay Pathak, Vice President, Product Line – SCV & PU, Tata Motors, said, “Tata Motors has always led the way for bringing safer, smarter and valuable offerings to its customers, keeping up with changing times. The evolution of Tata Ace over the last 16 years and customers’ trust in the Ace brand is a testament to Tata Motors’ strong engineering prowess, as well as the company’s customer value creation philosophy. The ‘16 saal bemisaal’ campaign depicting the Tata Ace family’s prosperous endeavors is a subject of immense pride not only for Tata Motors but also for the 23 lakh-plus owners. The Tata Ace is a great first investment for budding entrepreneurs in the transportation sector, and we remain confident of its continued appreciation in the coming years. With the recent BS6 upgrade, the Ace has been appreciated for its high fuel efficiency, wider fuel options and high load carrying capability, thereby enhancing the customer’s earning potential.”
Today, the iconic Ace Gold is available in diesel, petrol, and CNG options, and is deployed for multiple applications, including market logistics, distribution of fruits, vegetables, and Agri products, beverages FMCG and FMCD goods, e-commerce, parcel & courier, furniture, packed LPG cylinders, dairy, pharma and food products, refrigerated transport, as well as waste management applications.
