Abbey Thomas, the Seasoned CMO!

WAF Editorial Team 


• Abbey Thomas gets ready for the Next Dream Run as Marketing Head at Volkswagen India

• He successfully established Audi Brand in India

• Boasts of one of the most varied & long standing cross cultural global work experience


Abbey is a seasoned Global Marketing Professional with 26 Years + of Experience under his belt.

He started his career with Kinetic Group. He has worked with Mercedes-Benz India as Marketing Manager. He has also worked with Toyota at Muscat, Oman.

He headed Product Planning at Toyota Kirloskar Motors India. He also worked with Nissan Middle East.

He has also worked with Honda Cars India in the Product Planning Function.

He headed the Brand and Product, Sales Planning functions at Audi India. He has been instrumental in establishing the Audi Brand in the country.

He now switches gears and is ready for yet another Dream Run ie heading the Marketing Function at Volkswagen India.

Abbey takes over from Bishwajeet Samal, who moves to Wolfsburg, Germany for an international assignment with Volkswagen AG

Commenting on his new role, Abbey Thomas, Head of Marketing, Volkswagen Passenger Cars India said, “Volkswagen is an iconic automotive brand with a pronounced history and a strong legacy. I am excited to be part of its India journey and further contribute to the brands’ growth in India.” 

Steffen Knapp, Director, Volkswagen Passenger Cars India said, “At Volkswagen, our philosophy is to nurture our in-house talent and create a growth journey for our employees within the Group. We are extremely delighted to have Abbey on-board with us, whose extensive experience will strengthen our brand salience across our stakeholders in the automotive ecosystem.”

Abbey Thomas will be reporting to Mr. Steffen Knapp, Director, Volkswagen Passenger Cars India in his new role as Head of Marketing.

Anuj Guglani, CEO, World Auto Forum said,“VW is one of the biggest and one of the most innovative Car makers in the World. Their cars have solid built and their brands exude a great Lineage. We at WAF wish Abbey all the very best for yet another dream run especially during these challenging times.”

World Auto Forum wishes him all the very best. We at WAF are proud to have VW as our Annual OEM Partner!