Anand Wadhwa is a business leader with more than 25 years of experience across the automotive, mobility and real estate sectors. As Managing Director of Frontier Group, he leads a diversified business with a strong presence in automotive retail and dealership operations, with a focus on growth, operational excellence, customer experience and long-term business development.
Under his leadership, Frontier Group has built a substantial presence in automotive retail, with a multi-brand dealership network spanning passenger vehicles and commercial equipment. The group’s operations involve sales, service and customer support, requiring close coordination with automotive manufacturers, dealer teams and customers across different markets.
A key aspect of his leadership has been the emphasis on customer experience and operational excellence. His engagement with automotive brands has included network expansion initiatives and strengthening customer touchpoints. During the expansion of Volkswagen’s Delhi NCR network, he highlighted the importance of delivering superior customer experience and services through the dealership network.
His professional background combines engineering, management education and executive leadership development. He holds an engineering degree and an MBA from Symbiosis, and has also pursued executive education at IIT Delhi and Harvard Business School. His Harvard Business School experience through the Owner/President Management programme has added to his perspective on strategic leadership and business management.
His contribution to the automotive industry extends beyond the operations of Frontier Group. He served as Regional Director of the Federation of Automobile Dealers Associations (FADA) from June 2023 to July 2026, engaging with the wider automobile dealership ecosystem and issues affecting automotive retailers.
This industry-level experience has provided exposure to the broader challenges and opportunities facing automobile dealers in India, including changing customer expectations, dealership operations, network development and the evolving relationship between automotive manufacturers and retail partners.
The automotive retail landscape is undergoing significant transformation, driven by electric mobility, digitalisation, connected technologies and changing customer behaviour. These developments are reshaping the way customers discover, purchase, service and interact with vehicles, making operational agility and customer-centric dealership experiences increasingly important.
With extensive experience in automotive retail and business leadership, Anand Wadhwa continues to lead Frontier Group’s automotive and diversified business interests, with a focus on growth, innovation, operational performance and customer satisfaction. His experience across automotive retail and industry representation contributes to the evolving landscape of India’s dealership ecosystem.
