San Salvador/ New Delhi, August 31, 2026: Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, has announced a new phase of growth in El Salvador through a strategic alliance with VELOSA (Oriental Motors, S.A.). With extensive regional automotive experience, proven distribution expertise and strong operational capabilities, VELOSA will play a key role in expanding Hero MotoCorp’s presence and strengthening customer reach across the country.
Marking the landmark moment, VELOSA inaugurated its Hero flagship store on Calle El Progreso and expanded its retail network with two additional outlets at Metrocentro San Salvador and Plaza Mundo Soyapango. VELOSA has also initiated strategic partnerships with dealers across the country, bringing authorised service and support closer to Hero customers, starting operations with +30 authorized dealers.
Commenting on the occasion, Sanjay Bhan, Executive Vice President – Global Business, Global Product Planning and Global Market Insights, Hero MotoCorp said, “El Salvador is a strategic market for Hero MotoCorp in Central America. Over the past 13 years, Hero has served nearly 50,000 customers in El Salvador, with iconic models such as Hunk and Xpulse, playing a key role in building the brand’s presence. Through its new alliance with VELOSA, Hero is entering its next phase of growth, with a focus on enhancing the customer experience, expanding service coverage and strengthening end-to-end customer support.”
Carlos Landaverde, Commercial Manager, VELOSA, further said, “We are delighted to begin this new chapter with Hero MotoCorp in El Salvador. VELOSA brings a strong regional automotive track record and a clear commitment to service, support and customer proximity. Our objective is to build on the trust Hero has earned over the years and provide a superior experience for existing and future Hero customers.”
Currently, integrated sales, aftersales and genuine-parts services are available at the Calle El Progreso flagship store, Hero Merliot and Santa Ana while the Metrocentro San Salvador and Plaza Mundo Soyapango outlets focus on motorcycle sales. Reinforcing its commitment to quality, reliability and customer satisfaction, Hero MotoCorp will offer a five-year or 60,000- kms warranty, along with four free check-ups on all its portfolio available in the market.
