MG Motor Launches StudioZ an AR/VR Experience Centre in Chennai

Digitally Immersive Studio to bring the best of tech and automotive together

Chennai, June 21, 2023 – MG Motor India, a British automobile brand with a 99-year-old legacy, today inaugurated MG StudioZ, a uniquely immersive experience which leverages the interactive advantages of VR/AR to bring the MG brand closer to all car enthusiasts. MG StudioZ has features such as a digital running façade, video wall configurator, and a mega visualizer with VR/AR zone. MG StudioZ will also feature an array of MG merchandise, allowing customers to express their love for the brand and take home a piece of the MG experience.

MG StudioZ is an initiative that offers a dynamic yet intimate digital environment that resonates with the preferences and aspirations of the modern, urban buyer who is both tech-savvy as well as an auto aficionado. At the inaugural event for MG StudioZ, the company will showcase the recently launched Comet EV, the Smart Electric Vehicle for Urban Mobility, and India’s first Pure-Electric Internet SUV, the ZS EV.

Udit Malhotra, Marketing Head, MG Motor India, commented on the inauguration, “MG’s first Digital Studio in Chennai is an embodiment of the brand’s commitment to digital innovation and customer-centric approach. We are an auto-tech brand and StudioZ fluently echoes this convergence and brings the best in technology and in automobile experiences together under one roof. This studio outlines our vision for the future of automotive retailing. With the growing significance of omnichannel brand presence, digital interfaces such as StudioZ will bring the brand closer to the customer and enhance their buying experience.”

In addition, the store has been meticulously designed with a focus on the younger cohort, incorporating captivating attractions that are tailor-made to engage Gen Z customers.

The opening of MG StudioZ marks another milestone in MG Motor’s journey as a pioneer in the automotive industry. As the company continues redefining automotive retail and setting new standards, it remains dedicated to creating exceptional products and user experiences.