Rajesh Mukhija is a respected automotive industry professional recognised for his contribution to after-sales service, dealer network development and customer experience. During his tenure as Head of After Sales at Hero MotoCorp, he played a role in strengthening the company’s service ecosystem and supporting its position in India’s two-wheeler market. His industry contributions were recognised by the World Auto Forum Global Automotive Hall of Fame, into which he was inducted in 2018.
His experience at Hero MotoCorp reflects the strategic importance of after-sales service in building a successful automotive business. Service operations extend beyond vehicle maintenance to include customer retention, dealer relationships, workshop performance and long-term brand loyalty. His work highlighted how an effective service network can become a competitive advantage in a high-volume, customer-focused market.
One of the initiatives associated with Hero MotoCorp’s service ecosystem was the development of a wider network of authorised repair points. These smaller service facilities helped extend customer access to maintenance and repair services, with some progressing into the company’s mainstream authorised dealership network. Such approaches demonstrated the value of building service reach around customer convenience and local market needs.
His professional perspective emphasised that after-sales service is not simply a support function. It is a core part of the automotive ownership experience, influencing customer confidence, repeat purchases and brand reputation. Effective service operations require collaboration between the manufacturer and its dealer partners, supported by clear performance measures and a strong understanding of customer expectations.
The World Auto Forum Global Automotive Hall of Fame recognition acknowledged his contribution to the automotive sector alongside other established industry leaders. The recognition at the 4th India Vehicle After Sales Summit reflected the importance of experienced after-sales professionals in advancing service standards and strengthening the wider automotive ecosystem.
His career offers valuable lessons for automotive businesses seeking to build accessible, customer-focused and commercially sustainable service networks. The emphasis on dealer partnerships, data-led decisions and convenient service access remains relevant as the automotive industry adapts to changing customer expectations and new vehicle technologies.
Rajesh Mukhija’s contribution to Hero MotoCorp and the wider automotive after-sales community underscores the role of service leadership in building lasting customer relationships. His induction into the World Auto Forum Global Automotive Hall of Fame remains a significant recognition of his professional contribution to India’s automotive industry.
