Volkswagen India Flags Off the First Chapter Of Volkswagen Experiences


  • The First Chapter: An Exhilarating Expedition to Ladakh: Volkswagen India flags off the first chapter of Volkswagen Experiences (VWe) on 9th June 2024 from Chandigarh with customers and fans of the Brand undertaking an exhilarating expedition across the Himalayas
  • Curated customer engagement and experience activity enabling a breathtaking and picturesque journey from Chandigarh across the Himalayas to Ladakh
  • Driven by safety with the Tiguan, Virtus and Taigun products across the expedition

Mumbai: Volkswagen Passenger Cars India today flags off the highly anticipated “Volkswagen Experiences (VWe),” called ‘The First Chapter: An Exhilarating Expedition to Ladakh’ designed to deliver an enriching community-driven experiences for customers and fans of the brand. Starting from Chandigarh, the expedition covers the breathtaking and picturesque Himalayas all the way to Ladakh. Driven by safety, the customers will be driving the Tiguan, Virtus and Taigun, experiencing the comfort, fun to-drive and premium-ness of a Volkswagen.

Mr. Ashish Gupta, Brand Director, Volkswagen Passenger Cars India said, ‘’With Volkswagen Experiences (VWe), we have introduced the much-awaited customer engagement program that brings the ethos of togetherness through various curated experiences. As we flag off the First Chapter from Chandigarh, we look forward to customers having a superlative experience of owning and driving a Volkswagen. Driving steadily across the different terrains keeping the occupants safe providing our customers peace of mind.”

Customers participating from all over India will be driving in a convoy of 25+ Volkswagen cars from Chandigarh to Ladakh taking on the tough and challenging terrain of the Himalayas. Plunging into the world of offbeat, rustic hamlets, ancient monasteries, high altitude mountain passes, whistling valleys, and tall Himalayan peaks. The journey enables the customers to experience different landscapes as they drive from Manali, all the way to Jispa with the end destination being Leh, Ladakh. Providing a curated and authentic lifestyle experience, the customers will also indulge in local cuisines, bond over the outdoor survival training sessions, and experience the Palchan Apple orchards. Celebrating togetherness as we’re styled to wander by the banks of the Indus in Leh.