Source : Mobility Outlook | Volkswagen India has announced a new customer community initiative, ‘Volkswagen Experiences’ or ‘VWe’, designed to foster a closer relationship between the brand and its enthusiasts through unique, community-driven experiences. The ‘VWe’ initiative aims to transform the traditional vehicle ownership model into a more interactive and lifestyle-oriented experience. It offers Volkswagen customers and fans opportunities to engage deeply with the brand through tailored experiences that highlight the distinctiveness of Volkswagen’s products and the lifestyle they embody.
The inaugural event, ‘The 1st Chapter: An Exhilarating Expedition to Ladakh’, invites participants to embark on a curated adventure across the Himalayas. Scheduled for two phases in June 2024, the expeditions will provide a thrilling opportunity for participants to drive some of Volkswagen’s top-rated vehicles, including the Virtus, Taigun, and the globally acclaimed Tiguan. The journey promises not just a test of driving prowess but also a celebration of the scenic beauty and cultural richness of the Himalayas and Ladakh.
Participants will start from Chandigarh on June 9, traversing the challenging terrains of the Spiti Valley before reaching Ladakh. The adventure will continue with a second expedition starting from Leh on June 18, concluding back in Chandigarh on June 23. Each leg of the journey is designed to deliver an unforgettable experience of the local landscapes, traditions, and culinary delights, enhancing the participants’ connection with the region and with Volkswagen’s brand philosophy.
Ashish Gupta, Brand Director of Volkswagen Passenger Cars India, emphasised the broader vision of the initiative, stating, “Owning a Volkswagen goes beyond just driving; it’s about embracing a lifestyle. With Volkswagen Experiences, we aim to give our community in India a platform to enjoy enriching experiences that resonate with our core brand values. This initiative is a testament to our commitment to customer satisfaction and engagement.”
Following the launch of this ambitious program, Volkswagen India plans to introduce more such experiences, offering a range of activities that will appeal to different segments of their customer base. This approach is anticipated to redefine customer relations and set a new benchmark in the automotive industry for how brands can integrate lifestyle aspirations into their customer engagement strategies.
Volkswagen enthusiasts and potential customers can register for ‘The 1st Chapter: An Exhilarating Expedition to Ladakh’ via Volkswagen India’s website, with special offers available for early registrants.
