Anurag Mehrotra is a seasoned automotive leader with over three decades of experience spanning sales, marketing, strategy, and business transformation within the Indian mobility ecosystem. Widely recognized for his long association with Ford Motor Company, he played a pivotal role in shaping the company’s India journey, including serving as President and Managing Director of Ford India.
His leadership tenure was marked by a strong focus on customer-centricity, brand positioning, and operational efficiency in a highly competitive market. Mehrotra was instrumental in strengthening Ford’s retail presence, enhancing customer experience frameworks, and aligning global product strategies with Indian market realities. His approach consistently emphasized balancing global brand values with local consumer expectations.
Prior to leading Ford India, he held multiple leadership roles within the organization across marketing, sales, and corporate strategy, building a comprehensive understanding of the automotive value chain. His career reflects a deep commitment to building sustainable business models while navigating industry shifts, including changing consumer preferences and evolving regulatory environments.
Known for his structured yet adaptive leadership style, Mehrotra believes the future of mobility will be shaped by innovation, customer experience, and strategic agility, positioning organizations to remain resilient in an increasingly dynamic automotive landscape.
