AUBERVILLIERS, France, March 8 (Reuters) – French carmaker Renault unwrapped its new Austral SUV on Tuesday, marking its latest effort to compete in the compact car segment while moving upmarket with a top-of-the-range “Alpine” marque finish.
The Alpine badge, with which Renault (RENA.PA) hopes to boost margins, is about specific accessories, including blue seat topstitching and a new satin shale grey body colour.
Luca de Meo, head of the French car manufacturer, said he wanted to exploit the Alpine brand’s sporty image, as he seeks to fuel Renault’s profit margin recovery, but not restrict it to a few exclusive models, as has been the case in the past.
Continue reading “Renault takes wraps off new Austral SUV with ‘Alpine’ finish”
