BEIJING – Shares of China’s Xiaomi (1810.HK), opens new tab surged as much as 16% on Tuesday as the electronics maker’s sporty electric vehicle launched last week drew strong interest, though a brokerage forecast the firm would lose nearly $10,000 per car this year.
Xiaomi added about $7.6 billion to its market value as its shares touched their highest since January 2022 on the first day of trading after the firm on Thursday launched its debut car, which draws styling cues from Porsche.
The Chinese company, which gets a majority of its $37.5 billion revenue from being a smartphone vendor, now has a valuation of $55.2 billion, higher than that of traditional U.S. automakers General Motors (GM.N), opens new tab and Ford (F.N), opens new tab, at $52.4 billion and $53.1 billion, respectively.
Xiaomi’s SU7 – short for Speed Ultra 7 – enters a crowded China EV market with an attention-grabbing price tag – under $30,000 for the base model, cheaper than Tesla’s (TSLA.O), opens new tab Model 3 in China.
While the world’s largest auto market is challenging for newcomers due to a cut-throat EV price war underway and slowing demand, analysts have said Xiaomi has deeper pockets than most EV startups and its smartphone expertise gives it an edge in smart dashboards – a feature prized by Chinese consumers.
Xiaomi has advised potential buyers of its sedan that they could face wait times of four to seven months, a sign of strong interest. It said on Friday that it had received 88,898 pre-orders for the car in the first 24 hours of sales.
The company has already produced 5,000 SU7 vehicles it dubbed the “founders edition” that it says come with additional accessories for early buyers. On Tuesday, Xiaomi founder and CEO Lei Jun said on his social media account deliveries from that batch would start across 28 Chinese cities on Wednesday and would include a ceremony at its Beijing factory.
Xiaomi has said it expects to lose money on the SU7, and some analysts predict the loss would be substantial.
“We maintain our cautious view that ultimately everyone could be a loser” within the 200,000 to 300,000 yuan ($27,649.90 to $41,474.85) segment, Citi Research analysts said in a note on Tuesday.
Based on a projected volume of 60,000 units this year, Citi estimates the SU7 could generate a net loss of 4.1 billion yuan ($566.82 million) – on average, 68,000 yuan ($9,400.96) per car.
The launch fulfils the ambition of Lei, who announced the company’s foray into EVs in 2021, pledging to invest $10 billion in the auto business as “the last major entrepreneurship project” of his life.
Following the SU7 launch, other Chinese EV brands with comparable models announced price cuts and subsidies. In 2024, the 200,000 to 300,000 yuan segment will see around 240 EV models vying for sales, up by almost a fifth versus the previous year, Citi analysts said.
($1 = 7.2333 Chinese yuan renminbi)
Reporting by Sarah Wu in Beijing; Additional reporting by Anne Marie Roantree in Hong Kong and Brenda Goh in Shanghai; Editing by Tom Hogue and Muralikumar Anantharaman
