(Reuters) – Chery said on Thursday it would launch a new electric sports utility vehicle model in Britain in early 2027, as the Chinese automaker competes for a larger share of the UK’s growing EV market.
Here are some details:
- Chery’s iCAUR brand is set to unveil a five-seater SUV in early 2027, three years after it entered the UK market with its Omoda brand
- The brand is currently sold in 40 countries, Chery International, the export arm of the Chinese firm, said
- Chery’s collective brands have a market share of 7% in Britain so far this year through September, making it the top-selling Chinese carmaker in the country
- It is also the second-largest overall seller after Volkswagen, according to trade body Society of Motor Manufacturers and Traders
- The iCAUR brand will join Chery, Omoda, Lepas and Jaecoo brands that are already available in the UK market
- The plans for a new launch come as European automakers struggle to compete with prices of Chinese rivals and tariff-related pressures
Reporting by Prerna Bedi in Bengaluru; Editing by Rashmi Aich
