In today’s automotive ecosystem, most auto component manufacturers are under relentless pressure—forced to cut prices, absorb rising costs, and operate on shrinking margins. Add to that the disruption caused by EV adoption, and business continuity itself has become a concern for many traditional engine and powertrain suppliers.
Yet, there is one company quietly doing the opposite.
A company that is doubling its profit margins, while maintaining quality, price competitiveness, and relevance in a rapidly changing mobility landscape.
That company is Pune-based – AMG Corporation which designs, manufactures and sells products under the brand – Premier Plus
Fuel-Agnostic Products in an EV-Disrupted World
While many engine and drivetrain part makers face existential headwinds due to electrification, AMG Corporation remains largely insulated. Why?
Because its product portfolio is fuel-agnostic.
By focusing on rubber and suspension components, AMG has smartly positioned itself in a segment that continues to remain critical—irrespective of whether the vehicle is ICE, hybrid, electric, hydrogen or even rocket fuel!
All vehicles need parts for suspension and NVH control, period. This strategic clarity has allowed AMG to grow without being hostage to powertrain transitions.
Quick Top 3 Business Metrics – Unique & Landmark!
I – 1,000 + Parts Lines aka SKU’s
II – Order fulfilment rate of > 97% – Setting Platinum standard in the Automotive Aftermarket Industry!
III – Shipped over 125 million pieces having less than 0.5% field complaints.
Premier Plus: A Brand the Aftermarket Trusts
Through its flagship brand Premier Plus, AMG Corporation has carved out a formidable presence in the Indian automotive aftermarket.
Their products are widely preferred across the value chain:
a. Distributors
b. Parts retailers
c. Workshop owners
d. Mechanics, End customers
The reason is simple: consistent quality, dependable availability, and competitive pricing.
The Customer Testimonials say it all!
Covering Every Form Factor That Matters
AMG’s suspension and rubber parts portfolio spans:
• 2-wheelers
• 3-wheelers
• Passenger vehicles
• Commercial vehicles
By covering multiple vehicle categories, AMG has de-risked its business while maximising reach—an approach many aftermarket players aspire to, but few execute well.
Packaging That Sells Before the Product Is Opened
In a space where packaging is often treated as an afterthought, AMG has raised the bar.
Their products feature modern, attractive, and informative packaging, with clear, user-friendly details—something highly appreciated by:
• Parts retailers
• Counter sales staff
• Workshop buyers
In the aftermarket, where purchase decisions are often made in seconds, this matters more than many realise.
Made in Chakan: Manufacturing with R&D at the Core
AMG Corporation designs and manufactures its products at state-of-the-art facilities in Chakan, Pune, spread across two modern units.
These facilities house:
• An in-house R&D cell
• Advanced assembly lines powered by special and advanced machines.
• Robust quality systems
This integrated approach enables AMG to control quality, innovate faster, and scale efficiently.
A First in the Aftermarket: 100% Online Sales
Here’s something truly rare—if not unheard of—in the automotive aftermarket:
👉 100% online sales.
AMG Corporation conducts all its sales digitally—serving distributors, dealers, and workshops through online platforms.
This is Ease of Doing Business in action:
• Faster ordering
• Greater transparency
• Lower transaction friction
• Scalable growth
A model many talk about—but AMG has actually implemented.
The People Behind the Performance
No great company is built without great leadership.
AMG Corporation is powered by the vision and execution of Akash Gupta and Sumit Gupta—leaders who are not just promoters, but hands-on enablers.
Their leadership philosophy is simple yet powerful:
“Leadership is about walking the talk”
Their team of committed employees and trusted suppliers draw inspiration from this clarity of purpose and shared mission.
WAF Take
In an era of margin compression, EV uncertainty, and intense competition, AMG Corporation stands out as a case study in smart positioning, operational discipline, and digital-first thinking.
At World Auto Forum (WAF), we wish AMG Corporation, Akash Gupta, and Sumit Gupta many more milestones and success stories ahead.
