Ford joins GM in raising profit outlook as wealthy buyers keep truck demand humming

Summary

  • Ford raises 2026 EBIT guidance range to $10 billion to $11 billion
  • Adjusted EPS of 42 cents tops LSEG consensus of 35 cents
  • Second-quarter net loss reflects charges tied to unwinding SK On venture

DETROIT, (Reuters) – Ford Motor on ​Tuesday raised its annual profit outlook for a second time this year, following rival GM’s move last week, citing “resilient” customers who are ‌buying the company’s pricey pickup trucks.

Ford’s shares were up 5.4% in after-hours trading after closing the regular session at $14.96, up 1.9%.

Ford CEO Jim Farley has for years said that the automaker needs to become more cost-efficient, especially in its main profit center — production of gasoline-powered trucks and SUVs.

Sherry House, Ford’s finance chief, told reporters on Tuesday the automaker’s second-quarter results indicated ​it was getting closer to that goal. “Our industrial system is getting fitter,” she said, adding that Ford’s customers were resilient, a sign that ​demand from wealthier Americans was holding up in what is being called a K-shaped economy.

GM Chief Financial Officer Paul Jacobson ⁠said last week the company’s customers have “been very resilient.”

Ford raised its full-year forecast to $10 billion to $11 billion in earnings before interest and taxes. The automaker in ​April raised its guidance to $8.5 billion to $10.5 billion, up from a previous outlook of $8 billion to $10 billion to start the year.

TARIFF COSTS OFFSET BY DEMAND

Ford’s second-quarter core ​profit rose nearly 20% to $2.5 billion, as strong U.S. demand helped offset tariff costs.

The automaker previously said it expected a net tariff cost of about $1 billion for the year, and House said on Tuesday that costs were forecast to be slightly lower than that, without providing a new figure.

Ford faced high levies as it worked to find alternative aluminum suppliers after ​Novelis suffered several fires last year, in addition to other tariffs under U.S. President Donald Trump.

Novelis restarted production at its New York factory in June. The facility supplies ​aluminum to Ford’s top-selling F-150 pickup trucks. Still, Ford’s 2026 sales have taken a hit from disrupted production and the discontinuation of some models. Ford’s U.S. vehicle sales were ‌down 9.6% ⁠in the first half of the year.

The Dearborn, Michigan-based automaker’s second-quarter revenue slipped 3.8% to $48.3 billion. It reported a second-quarter net loss of $1.3 billion due to a $3.6 billion charge related to a previously announced dissolution of a battery joint venture with SK On.

Adjusted earnings per share of 42 cents beat LSEG analyst forecasts of 35 cents per share.

Ford’s stock has risen 14% so far this year, slightly outpacing GM’s rise, as shares rode a wave of market interest in Ford’s battery storage ​business this summer.

FORD’S ELECTRIC PICKUP PLANS

While Ford’s ​U.S. electric vehicle sales fell 57.4% ⁠in the first half of the year, the automaker is still planning to begin production of a $30,000 electric pickup at a plant in Kentucky in 2027. Ford recorded losses of $919 million in its EV and software unit in the ​second quarter, and projected annual losses of about $4 billion in that segment.

Globally, it is leaning more on partners, including Renault ​and China’s Geely [RIC:RIC:GEELY.UL], to ⁠increase production of EVs.

Ford and Geely announced a joint venture this month to manufacture vehicles at Ford’s Valencia, Spain, factory. Under the arrangement, Ford plans to continue production of the Kuga plug-in hybrid, as well as a new Bronco SUV, while Geely plans to make two electric SUVs at the plant starting in 2028. The companies will ⁠also jointly ​develop a multi-energy crossover model.

The automaker’s competitors have reported mixed results for the second quarter. ​General Motors last week reported earnings and revenue that topped analyst expectations and raised its full-year 2026 guidance for the second time this year. Meanwhile, Tesla missed analysts’ second-quarter profit forecasts, and reported negative free ​cash flow, despite record vehicle deliveries.

Reporting by Nora Eckert in Detroit; Additional reporting by Nathan Gomes in Bengaluru; Editing by Matthew Lewis, Sayantani Ghosh and Jamie Freed