By WAF Think Tank
Solid build isn’t just about their cars.
It’s equally about the strength of their customer relationships. 💯
Last Saturday, Škoda Auto India curated a truly immersive Škoda Experience Drive for the all-new Skoda Kushaq in New Delhi.
What unfolded was more than an event —
it was a live case study in meaningful customer engagement and an industry benchmark in experiential brand building.
Because they believe —
Dealership teams are the first customers.
Day 1 was dedicated to them.
And it wasn’t the usual product decks and walkarounds.
It was an experience — gourmet indulgence 🍽️, soulful live music 🎶, and powerful team bonding 🤝 that energised dealer partners like never before.
Day 2 saw the same passion extended to end customers.
Dealer teams, now fully inspired and charged, rolled out a true red-carpet welcome ⭐
There’s a big learning here for the industry:
Great brands don’t just balance internal and external stakeholders —
they inspire both to become brand champions. 🔥
Anuj Guglani, CEO, World Auto Forum commented, ‘The zeal in Skoda zonal and dealer teams is overwhelmingly infectious! When it comes to passion for product, selling, engaging customers, handling objections and winning confidence – Few come close.”
