Hero MotoCorp has started its operations in the Philippines, marking a strategic expansion into Southeast Asia. This move is a significant milestone in the company’s ongoing efforts to enhance its global footprint. Terrafirma Motors Corporation (TMC) will serve as the exclusive assembler and distributor of Hero MotoCorp products and services in the Philippines. The partnership between Hero MotoCorp and TMC, announced in October 2022, is set to bring a new level of mobility solutions to the region.
Niranjan Gupta, CEO of Hero MotoCorp, stated ‘The commencement of operations in the Philippines will bolster our overall global presence. Hero MotoCorp, with its extensive and innovative product portfolio, is committed to delivering superior mobility solutions and exceptional after-sales services, ensuring a delightful ownership experience. Partnering with Terrafirma Motors Corporation, a distinguished entity within the Columbian Group, we are poised to swiftly establish and expand our presence in this vital market.’
Bienvenido Sanvictores Santos, Chairman of Terrafirma Motors Corporation, added ‘We are delighted to partner with Hero MotoCorp, one of the leading automotive companies in the world. Hero’s products are renowned for their technology and reliability, and we are confident that customers in the Philippines will love these motorcycles and scooters. Combining Hero MotoCorp’s global expertise with our local knowledge, we intend to make a significant impact in the market.’
A state-of-the-art assembly unit and parts warehouse has been established at Terrafirma Motors Corporation in Laguna, Philippines. Spanning over 6,000 square metres, the facility boasts an annual capacity of over 150,000 units. This facility will produce Hero MotoCorp’s best-selling and globally acclaimed motorcycles, including the Xpulse 200 4V, Hunk 160R 4V, and the Xoom 110 scooter.
Retail operations have commenced, with the Xpulse 200 4V available at an on-road price of PHP 140,000, the Hunk 160R 4V at PHP 99,900, and the Xoom 110 at PHP 69,900. Each product comes with a warranty of two years or 24,000 kilometres.
The partnership has also established a comprehensive retail network with over 350 customer touch-points, covering sales, service, and spares. Plans are in place to expand this network rapidly by the end of the year.
