by WAF Think Tank
JSW MG Motor India has rolled out an exciting new nationwide initiative — the Midnight Carnival, a first-of-its-kind late-night retail and customer engagement campaign designed to bring a fresh, energetic twist to car buying in India. The campaign aims to create a festive, immersive, and celebratory environment for customers across MG dealerships in the country.
The Midnight Carnival will see MG showrooms extend their operating hours late into the night, transforming into vibrant, experience-centric spaces where customers can explore the MG lineup in a relaxed, fun, and unconventional setting. With themed décor, curated offers, interactive activities, and personalised consultations, the initiative blends retail with entertainment — a move that reflects MG’s commitment to reinventing mobility experiences for modern India.
According to the company, the Midnight Carnival is not just a sales event but a celebration of community, innovation, and customer delight. The campaign will feature exclusive benefits on select MG models, special finance options, and limited-period festive deals. Test drives, product demos, and digital experiences will be available even past traditional showroom hours, offering unmatched convenience to working professionals and families.
What’s up for Grabs at the Midnight Carnival –
- Assured prizes worth ₹11 crore up for grabs
- Chance to win a dream trip for two to London*
- Assured 3 days / 2 nights holiday voucher on eligible purchases*
- Scratch-and-win rewards including gadgets and lifestyle gifts for customers**
- Attractive benefits and finance options available across MG’s portfolio during the Midnight Carnival period***
- Exclusive midnight test drives
Vinay Raina, Chief Commercial Officer, JSW MG Motor India, said, “At JSW MG Motor India, we truly believe in going beyond cars to create experiences, and this year has been a testament to the love and confidence customers have placed in our brand. With Midnight Carnival, we want to ensure that every new journey that begins during the Midnight Carnival comes with a special gift from us as a way of saying thank you and spreading joy among our growing community.”
Dealerships across metros and major cities are gearing up with unique local flavours, live performances, food counters, and engagement zones to give visitors a memorable night-time automotive experience. The initiative is expected to significantly boost customer footfalls and drive festive-season momentum for JSW MG Motor India.
Anuj Guglani, CEO – WAF Group said, “With the Midnight Carnival, MG continues to push the boundaries of automotive retail in India — bringing innovation not just to its cars, but to the entire customer journey.”
