by Sheenu Kamra
•Company is it’s highest ever EV Sales in India
•MG Windsor EV is the highest selling EV for the third consecutive month
•Over 70% of sales from EV or New Energy Vehicles for JSW MG Motor India
2024 was a groundbreaking year for JSW MG Motor India, marked by resilience, innovation, and a commitment to sustainability. As the year closed, the company celebrated an impressive 55% year-on-year growth in December sales, with 7,516 units sold compared to 4,848 units in December 2023. This extraordinary leap underscored the company’s rapid rise in the competitive Indian automotive market.
In a highly competitive automotive market, JSW MG Motor India has emerged as a true leader, particularly in the EV sector. At the forefront of their success is the MG Windsor, a key model in their New Energy Vehicle (NEV) lineup. Windsor led the EV market, securing the top spot in passenger electric vehicle sales for three consecutive months. In December alone, the company sold an impressive 3,785 units of the Windsor.
The company’s focus on sustainability is evident in the sales of their NEV vehicles. In December, more than 70% of JSW MG’s total sales came from their electric vehicle lineup. This shift toward clean, green, and sustainable mobility reflects the growing demand for electric vehicles in India, and JSW MG Motor India is not just following the trend—they are shaping it.
One of the game-changing innovations introduced by JSW MG Motor India in 2024 was the Battery-As-A-Service (BaaS) model. This unique approach allows customers to lease the battery separately from the vehicle, significantly lowering the upfront cost of purchasing an EV. The BaaS model also alleviates concerns about high battery replacement costs, making EV ownership more accessible and attractive for consumers. This innovative model has helped JSW MG lead the way in the electric vehicle market.
In addition to offering affordable EVs, JSW MG Motor India is also focused on reshaping how people think about mobility. Their commitment to innovation is reflected in every aspect of their operations, from vehicle design to customer experience. As the year came to a close, it was clear that JSW MG wasn’t just joining the electric vehicle revolution—they were leading it.
Anuj Guglani, CEO, WAF commented,’This is pure innovation at play at all levels viz. R&D, SCM, Product Planning, Marketing & Tech. Market and Business success are inevitable outcomes when one innovates while listening to the voice of customer! It’s no surprise that MG Windsor is also the highest rated car by customers on CarPhD.com’
Looking ahead, JSW MG Motor India is set to showcase even more exciting innovations. The highly anticipated MG Cyberster, a futuristic electric sports car, is expected to steal the spotlight at the Bharat Mobility Global Expo in 2025. With features like dynamic scissor doors, a folding soft-top roof, and sleek, aggressive styling, the Cyberster is poised to make a bold statement in the electric vehicle market. It promises to offer not just a car, but a glimpse into the future of performance and design in EVs.
As JSW MG Motor India moves into 2025, their vision for the future remains clear: continue to innovate, prioritize sustainability, and offer customers an unmatched driving experience. The company has already demonstrated its ability to lead the shift toward electric vehicles in India, and with plans for new and exciting products, the journey is far from over.
JSW MG Motor India is setting the stage for a future where electric vehicles are the norm. Their growth in 2024, driven by groundbreaking vehicles like the Windsor and the upcoming Cyberster, is just the beginning. As they continue to push the boundaries of technology and sustainability, the road ahead is full of promise, and JSW MG Motor India is leading the way.
