Lennard Hoornik is an experienced international business and automotive executive who serves as Chief Growth Officer at Jaguar Land Rover (JLR). He joined JLR in 2021 and, in July 2026, moved into his current role, where he is responsible for accelerating growth through JLR’s House of Brands strategy, brand-led growth, customer trust and the development of its distinctive portfolio.
Before joining JLR, Lennard Hoornik built an extensive career in the consumer technology and electronics industries. He spent more than eight years at Dyson, where he served as Chief Commercial Officer, leading commercial activities and helping the company expand its global presence.
Earlier in his career, Hoornik held senior positions with HTC, Sony Ericsson and Sony, gaining international experience across sales, marketing, brand development and commercial strategy. His career across technology and consumer-facing businesses has given him a strong understanding of changing customer expectations and global markets.
Lennard Hoornik joined JLR as Chief Commercial Officer, with responsibility for global sales and marketing across Jaguar and Land Rover. His responsibilities included brand positioning, product planning, customer relationship management, marketing communications, brand experience, global sales and customer service.
As Chief Growth Officer, Hoornik is now focused on accelerating JLR’s growth through its House of Brands approach, strengthening the individual identities of Range Rover, Defender, Discovery and Jaguar while creating distinctive modern luxury experiences for customers.
His current leadership comes at an important stage in JLR’s transformation, with the company investing significantly in future technologies, new vehicle platforms, artificial intelligence and electrified vehicles. JLR’s upcoming products include the Range Rover Electric, Range Rover Sport Electric and the new generation of Jaguar vehicles.
In 2026, Hoornik also took on an interim leadership role for JLR’s North American operations, following the departure of the region’s CEO, while continuing his responsibilities as Chief Growth Officer.
With extensive experience across JLR, Dyson, HTC, Sony Ericsson and Sony, Lennard Hoornik brings a distinctive combination of automotive leadership, commercial strategy, brand building, customer experience and international business development. His work continues to contribute to JLR’s growth and its evolution into a modern luxury automotive group.
