As per the reports shared by FADA, Luxury Cars Retails in India for December saw an upward trend and grew by 19.7% when compared to December 2020. Luxury Car Sales is usually the highest in December and is a high sales month where OEMs continue to offer the best discounts to clear the inventory due to change of year. Hence the luxury car registrations is a clear indication of how the demand still persists and the economy too is on a positive note currently.
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The luxury segment volumes increased by almost 20% YoY while the overall passenger vehicle sales reported a decline of near to -11% YoY. Probably the higher inventory of the luxury cars at the dealerships/OEMs would have led to the growth trend.
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Mercedes Benz maintained its leadership in the luxury cars segment and commanded over 43% Market Share. Mercedes has slowly emerged as the ‘Maruti’ of the Luxury Cars space and commands a dominant share in the segment.
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BMW has been aggressive too with a series of new model launches/upgrades. The volumes hence registered a growth of 27% YoY and just 185 units short of Mercedes. Do note that 80% of the luxury segment is owned by Mercedes+BMW!
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JLR retails stood at 154 units in December 2021, down from 194 units in December 2020. JLR has also registered the highest drop in Market Share last month.
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Audi has been gaining back volumes strongly and Dec’21 sales is a testimony of it. The automaker is just inches away from JLR to regain its third position and recorded an impressive 243% YoY growth in Dec’21. It also gained the highest Market Share when compared to its peers in December 2021.
Source : autopunditz
