Source : PTI | New Delhi: German luxury carmaker Mercedes-Benz has reported a 9% growth in its sales in India for the first half (H1) of 2024, reaching 9,262 units, the highest ever for the company in this period. This increase is attributed to strong demand across categories and the availability of volume models. The company’s sales had been 8,528 units in the same period of 2023.
Mercedes-Benz India plans to introduce six new products in the second half of 2024.
The SUV segment saw significant growth, accounting for 55% of the total sales in H1 2024, while the top-end vehicle (TEV) segment, with prices above INR 1.5 crore, made up 25% of the total sales. Popular models in the SUV range included the GLA, GLC, GLE, and GLS, while the sedan portfolio saw strong preference for the A-Class, C-Class, outgoing LWB E-Class, and S-Class.
The battery electric vehicle (BEV) segment also saw impressive growth, with a 60% increase in H1 2024, contributing to 5% of the total sales volume.
“New and updated products, elevated customer experience at retail and ease of ownership, combined with positive customer sentiments boosted our best-ever H1 sales performance. We have new products coming up for the upcoming festive season. So we feel we should be able to close the year with a double-digit growth as projected earlier,” said Mercedes-Benz India Managing Director & CEO Santosh Iyer.
Availability of volume models was also a key factor in achieving these record sales figures for the first half of the year.
Looking ahead, Mercedes-Benz India is optimistic about continued growth for the remainder of the year.
