Prasan Firodia is a forward-thinking business leader representing the new generation at the helm of the Dr. Abhay Firodia Group of Companies, one of India’s established industrial houses with a strong presence in automotive manufacturing and engineering.
Prasan Firodia serves as Managing Director of Force Motors, a leading Indian automotive company known for commercial vehicles, engineering capabilities, and global partnerships with brands such as Mercedes-Benz and BMW.
With a strong focus on innovation, strategic growth, and operational discipline, he has played a key role in strengthening the company’s position in both domestic and international markets. His leadership reflects a balanced approach combining engineering excellence with long-term business sustainability.
He represents the third generation of the Firodia family to lead the business and has been instrumental in driving transformation, including product innovation and expansion into new mobility segments.
Educated in business administration from institutions in London, he brings a global perspective to leadership while maintaining a strong foundation in India’s industrial ecosystem.
Prasan Firodia is also actively involved in industry bodies and associations, contributing to policy dialogue and sector development within India’s automotive landscape.
