Shriram Automall India Limited (SAMIL), India’s Largest Phygital Pre-owned Marketplace for Vehicles and Equipment had set grand spectacle of promises to revolutionize the pre-owned Marketplace with SAMIL Freedom Auction 2024 on 13th August, 2024.
The event provided freedom to buyers to bid on their preferred choice of pre-owned vehicles and equipment on the occasion of 78th Independence Day. The Freedom Auction offered a diverse range of pre-owned vehicles & equipment including commercial vehicle (CV), passenger vehicles (PV), Construction Equipment (CE), farm equipment (FE), three-wheeler (3W) and two-wheeler (2W) catering to a wide array of customer needs.
KEY HIGHLIGHTS:
- 125+ auctions at 125+ locations in a single day to celebrate 78th Independence Day
- Largest pre-owned vehicles & equipment exchange event for the first time in India.
- Omni-channel (Physical, Phygital and Online) Auctions facility empowered for both buyers and sellers
- All types of pre-owned vehicles and equipment under one roof for buying and selling.
- Over 13000+ vehicles, equipment and other assets showcased on the ramps.
- More than 15,000+ customer footfalls registered from 125 cities
- Around Rs. 100 Cr. worth of transactions recorded
SAMIL’s auction platforms showcased over 13,000+ pre-owned vehicles, equipment and other assets, offering customers The Power of Choice. Sourced from a diverse range of sellers including banks, financial institutions, insurance companies, OEMs, dealerships and retail customers, the platform provided an extensive selection of quality pre-owned assets.
The event was a resounding success, drawing over 15,000+ visitors to 125+ Automalls nationwide. SAMIL enhanced the auction experience through innovative Phygital solutions, including desktop live bidding and the MySAMIL app, which enabled live streaming of auctions. These digital advancements, coupled with physical auction sites, created an all-inclusive platform for buyers and sellers. The auction generated impressive results, with asset transactions totalling approximately Rs. 101 crores in a single day.
Sameer Malhotra, Director, and CEO of SAMIL expressed “As the nation unites in patriotic fervour, celebrating its rich heritage, SAMIL is proud to contributing to the nation’s progress by commemorating the spirit of freedom on the occasion of 78th Independence Day. The SAMIL Freedom Auction was testament to our commitment to providing our customers with unparalleled choice and convenience. With over 4000+ vehicles, equipment and other assets sold and the enthusiastic participation of 15,000+ customers, the auction has set a new benchmark for the industry. This commitment extends beyond the physical auctions, as SAMIL offers unmatched convenience for buying pre-owned vehicles and equipment, providing a variety of bidding options through 125+ Automalls, online at bids.samil.in or cartradeexchange.com, and the MySAMIL app. SAMIL also offers a full suite of allied services, from documentation to insurance, alongside our innovative ThePriceX tool for real-time market insights and accurate price predictions. This cutting-edge approach solidified SAMIL’s position as a leader in the pre-owned vehicle and equipment market. Thank you making this event a memorable one.”
