KEY HIGHLIGHTS
- Shriram Automall Bikaner inaugurated at its new location on 27 December 2025
- Relocation aimed at enhancing infrastructure, accessibility, and operational efficiency
- Strengthens SAMIL’s footprint across Rajasthan and North India
- Strong enthusiasm among local traders, buyers, and transporters
- Inaugural auction witnessed bidder footfall of 300+ participants
- 100+ used assets listed across multiple categories
- Reinforces access to organised, transparent vehicle auctions in Tier 2 & Tier 3 markets
Bikaner, Rajasthan | December 27, 2025:
Shriram Automall India Limited (SAMIL), India’s largest phygital marketplace for pre-owned vehicles, equipment, and other assets, today inaugurated its Bikaner Automall at a new location—marking a strategic relocation aimed at enhancing accessibility and better serving the region’s growing market demand.
With a strong pan-India presence of over 135+ Automalls, SAMIL continues to expand its organised auction ecosystem across key regional markets. In Rajasthan alone, SAMIL operates eight Automalls located at Ajmer, Alwar, Bikaner, Jaipur, Jodhpur, Kota, Sikar, and Udaipur, reinforcing its commitment to strengthening organised asset transactions across the state.
The relocation has generated strong excitement across the local business community, with traders, buyers, and transport operators welcoming the upgraded facility. The inaugural auction activity at the relocated Automall drew a bidder footfall of 300+ participants, with listings comprising 100+ used assets across various categories, underscoring strong market confidence and active participation.
The move reflects increasing demand for organised, technology-driven auction platforms that offer improved transparency, efficient value discovery, and seamless participation. With enhanced infrastructure and improved accessibility, the new Automall location positions Bikaner as an emerging hub for organised auctions of pre-owned assets, offering structured access to a wider buyer base and greater convenience for sellers across surrounding regions.
More Than a Relocation: Strengthening Regional Growth
The relocated Bikaner Automall has been designed to support evolving regional requirements by enabling smoother operations, better asset handling, and efficient buying and selling through structured auction mechanisms. The Automall will facilitate the sale of a wide range of used assets, including two-wheelers, three-wheelers, passenger vehicles, commercial vehicles, construction equipment, and farm equipment, providing a single, organised marketplace for diverse asset categories.
By bringing national-level auction expertise closer to local businesses, the new facility aims to strengthen confidence, compliance, and commercial efficiency.
As Rajasthan continues to witness growing participation in organised asset transactions, the upgraded Automall is expected to play a key role in connecting local sellers with pan-India demand while offering buyers greater choice and transparency.
Organised Auctions, Powered by Technology
SAMIL’s proven auction ecosystem integrates robust physical infrastructure with advanced digital capabilities, enabling wider participation and consistent value discovery. The relocated Bikaner Automall extends this model with improved scale and efficiency, ensuring buyers and sellers benefit from structured processes supported by technology, data, and nationwide reach.
The relocation reinforces SAMIL’s long-term commitment to formalising India’s pre-owned vehicle ecosystem, particularly across Tier 2 and Tier 3 markets.
A Strategic Step in SAMIL’s Growth Journey
Speaking on the occasion, Sameer Malhotra, Director & CEO, Shriram Automall India Limited, said:
“The relocation of Shriram Automall Bikaner reflects our focus on continuously strengthening infrastructure to meet growing regional demand. Today, SAMIL operates 135+ Automalls pan-India, creating a robust and organised marketplace for pre-owned assets. In Rajasthan alone, our presence spans eight Automalls across Ajmer, Alwar, Bikaner, Jaipur, Jodhpur, Kota, Sikar, and Udaipur, reinforcing our commitment to the state’s growing trade and transport ecosystem.
The upgraded Bikaner Automall will serve as a comprehensive platform for the auction of a wide range of used assets, including two-wheelers, three-wheelers, passenger vehicles, commercial vehicles, construction equipment, and farm equipment, enabling transparent price discovery and efficient transactions. With Bikaner’s strong commercial activity and encouraging response from the local trading community, this relocation is both timely and strategic, allowing us to deliver greater efficiency, wider market access, and organised auction solutions to businesses across the region.”
