A joint venture of Kirloskar Systems, TSSF Group, and Toyota Kirloskar Motor, launches a new customer-centric service platform.
Bengaluru, 29th January 2026: Toyota Kirloskar Sundaram Automotive Solutions Pvt Ltd today announced the inauguration of “TSERV Select” , its first multi-brand retail service outlet in Bengaluru. Toyota Kirloskar Sundaram Automotive Solutions Pvt Ltd is a joint venture between Kirloskar Systems Pvt Ltd, Trichur Sundaram Santhanam Family (TSSF Group), and Toyota Kirloskar Motor Pvt Ltd (TKM).
The new company has been established in response to the continued growth of the Indian automobile market and evolving customer expectations, with rising demand for organized, transparent, and trusted service solutions across brands. Despite this expanding demand, a significant portion of India’s automotive servicing market remains fragmented and unorganized, presenting a huge opportunity to serve customers. Toyota Kirloskar Sundaram Automotive Solutions will offer comprehensive multi-brand vehicle service solutions, supported by trained technicians, robust quality systems, and customer-centric processes.
The first “TSERV Select” outlet has been inaugurated at KR Puram, Bengaluru, equipped with modern diagnostic capabilities and a skilled workforce. “TSERV Select” represents company-owned [Toyota Kirloskar Sundaram Automotive Solutions] outlets that emphasize infrastructure, quality, safety, and customer experience. The venture plans to expand its footprint across key Indian cities, aligned with market potential and the growing preference for trusted, high-standard vehicle service providers.
The company has appointed Mr. Rajesh Menon as President. With over 35 years of experience across multiple functions in the automobile sector, he will lead the organization in building a scalable, customer-centric service network aligned with India’s evolving automotive service landscape.
Alongside TSERV Select, there is a vast network of third party multi brand service outlets under the “TSERV” trademark, which will cater to Indian customers with extended reach and accessibility, ensuring consistent service standards while scaling presence across diverse markets which currently stands at 150.
Commenting on the announcement, Mrs. Geetanjali Kirloskar, Chairperson and Managing Director, Kirloskar Systems, said, “The inauguration of our first service outlet marks an important milestone in building a customer-friendly automotive service platform. As Indian customers increasingly value transparency and trust, our focus is on delivering high-quality and dependable service across vehicle brands.”
Mr. Srivats Ram, Director, TSSF Group, said, “The launch of this facility reflects our commitment to making professional vehicle service more accessible and affordable. By addressing the gap between customer expectations and the availability of organized service options, we aim to offer reliable solutions that deliver value across the ownership journey.”
Mr. Tadashi Asazuma, Deputy Managing Director, Toyota Kirloskar Motor, added, “The launch of the first TSERV Select outlet marks a significant milestone, reflecting our shared commitment to extending Toyota’s service philosophy through strong and capable local partnerships. As a mobility solutions company, our focus goes beyond vehicles to deliver dependable, end-to-end ownership and service experiences that bring mass happiness to customers. Through disciplined processes, skilled teams, and an unwavering focus on quality, we aim to offer customers a consistent, reliable, and high-standard service experience that builds long-term trust and supports their evolving mobility needs.”
