Vivek Srivatsa is a distinguished automotive business leader and marketing strategist with over three decades of experience across the automotive, consumer electronics, and mobility sectors. He currently serves as the Chief Commercial Officer (CCO) at TATA.ev, where he is responsible for driving the commercial strategy, brand positioning, sales, customer experience, and market expansion of India’s leading electric passenger vehicle brand.
Throughout his career, Vivek has built an impressive track record of leading iconic automotive brands and shaping customer-centric business strategies. Before assuming his current role, he served as Head – Marketing, Sales & Service Strategy at TATA.ev and Head of Marketing for Tata Passenger Vehicles, playing a pivotal role in strengthening Tata Motors’ market leadership and accelerating the adoption of electric mobility in India. Prior to Tata Motors, he held senior leadership positions with Renault India, Renault Middle East, Maruti Suzuki, and Philips Electronics, gaining extensive expertise in brand management, product marketing, business strategy, and customer engagement.
At TATA.ev, Vivek Srivatsa has been instrumental in transforming electric vehicles from a niche category into a mainstream mobility choice. Under his commercial leadership, the brand has introduced customer-centric innovations, strengthened EV adoption, and successfully positioned TATA.ev as India’s leading electric passenger vehicle brand. His strategic vision continues to shape the future of sustainable mobility through innovative products, premium customer experiences, and technology-led solutions.
Widely regarded as one of the leading voices in India’s EV ecosystem, Vivek is a frequent speaker at automotive and marketing forums, where he shares insights on electric mobility, consumer behaviour, brand transformation, and the future of automotive technology. His leadership continues to play a significant role in accelerating India’s transition towards cleaner, smarter, and more sustainable mobility solutions.
