Ever wondered where do the rays of sun hit the Indian continent first? Not many know the answer.
As a next leg to the #ForTheJourneysWithin campaign for Volkswagen Tiguan, Volkswagen wanted to build awareness and aid discovery across digital touchpoints for the VOLKSWAGEN Tiguan while staying true to the product proposition. This intent led the team to join roads with the country’s leading automotive content brand- PowerDrift, to embark on a magical journey- catching the first sunrise of India at the lesser-known Dong Valley.
Captured in a visually- satiating, long format film called ‘Chase the Sun’, this exciting journey to Dong Valley, Arunachal Pradesh undertook by Rohan Albal (Co-founder, PowerDrift) and ace travel photographer- Arjun Menon in the Volkswagen Tiguan is a tale from the un-discovered.
Dong Valley; located at the easternmost tip of the country, amidst the uncharted forests of Arunachal Pradesh; is where the sun shines for the first time before its rays touch a billion people.
On this journey, Rohan and Arjun drove through the verdant tea estates of Assam, over India’s longest bridge into Arunachal Pradesh and on towards Walong, the gateway to Dong Valley in the Volkswagen Tiguan.
It wasn’t an easy journey. Beginning with an earthquake and ending with a cyclone; the challenges ranged from broken roads, deteriorating weather conditions, and an 8 km long trek in the dark to reach the vantage point. They even witnessed a full-scale forest fire, something that makes an appearance in the final film. But, nothing could break the Volkswagen Tiguan and the zeal of the team as their gamble paid off, finally witnessing the first rays of the sun in the country.
This film has also made Volkswagen the very first automotive brand to go to Dong Valley.
Designed to perfection, the Volkswagen Tiguan is powered with an efficient 2.0L TDI engine mated to a supple 7 speed automatic-DSG gearbox. The Tiguan boasts of 4MOTION intelligent all-wheel drive system, panoramic sunroof, easy open boot and unmatched safety features such as Active Hood, Hill Descent Control. The Tiguan is practical in all situations and across different terrains, making it a perfect companion on this memorable trip to the eastern most tip of India.
Sponsored Post as part of India Shared Mobility Summit