Volkswagen’s Skoda brand to end China sales this year

BERLIN, (Reuters) – Czech carmaker Skoda, which is owned by Volkswagen , will withdraw from the Chinese market by ​mid-2026 after struggling to keep up in the ‌region’s rapid shift towards electric vehicles, the company said on Wednesday.

After serving as Skoda’s largest market for years with deliveries ​of over 300,000 between 2016 and 2018, ​sales in China dwindled to just 15,000 last ⁠year, as foreign automakers face tough competition from local ​brands.

“The company will continue to sell Skoda models in ​the Chinese market in collaboration with a regional partner until mid-2026,” the company said in a statement.

Under a strategic repositioning, ​Skoda said it intends to focus on strengthening the ​brand’s presence in India and South-East Asia, where it saw growth ‌in ⁠2025.

Czech news website E15 was first to report on the withdrawal.

After-sales services for Skoda vehicles will continue to be provided in China, Skoda said.

Parent Volkswagen has ​had a tough ​few years ⁠in China, where local brands BYD and Geely have overtaken the German company ​in terms of sales, ending years of ​dominance ⁠as legacy carmakers struggle to keep up in a tech-driven EV market.

Unlike Skoda, Volkswagen and its subsidiary Audi hope ⁠to ​win back lost ground in ​China with a raft of product launches and increasingly localised production.

Reporting by ​Jason Hovet and Rachel More, Editing by Madeline Chambers