New Delhi, India: The 11th India Vehicle After Sales Summit (IVASS) 2025, organised by World Auto Forum (WAF), successfully brought together India’s most influential leaders from OEMs, the aftermarket, workshop associations, skilling bodies, technology providers, and service innovators to collaboratively prepare the automotive after-sales ecosystem for the future.
Anchored around the central theme, “Let’s Come Together & Be Future Ready!”, IVASS 2025 emerged as a powerful platform for co-creation, collaboration, and actionable dialogue, addressing the rapidly evolving challenges and opportunities in vehicle after-sales, workshops, and customer experience.
WAF extends its sincere gratitude to the IVASS 2025 partners, whose continued support and collaboration have played a vital role in the summit’s successful journey into its 11th edition.
11th IVASS 2025 Powered By
Škoda India | Madhus Garage Equipment | AkzoNobel | Global Assure
Skilling Partner
ASDC Automotive Skills Development Council
WAF Annual Gold OEM Partners
Volkswagen India | Morris Garages India
WAF Gold Partner
Gallops Group
WAF Annual Partner
CarPhD – Gaadi & Dealer ka Asli Report Card
The summit opened with a compelling Welcome Keynote by Anuj Guglani, Founder & CEO, WAF Group, who set a clear and future-focused direction for the discussions that followed.
“The future of after-sales will not be built in silos. OEMs, workshops, technology partners, skilling bodies, and service innovators must come together to create profitable, efficient, and customer-centric service models. IVASS is about preparing today for tomorrow — making our workshops future-ready, resilient, and globally competitive”, said Anuj Guglani, Founder & CEO, WAF Group.
The IVASS program featured three forward-looking Power Panel discussions and three insightful Keynote sessions, led by distinguished industry leaders. The summit also hosted the prestigious WAF Industry Best Practice Ceremony, adding a celebratory dimension while recognising excellence across the automotive after-sales ecosystem.
WAF Industry Best Practice Ceremony
At a glittering ceremony during the 11th India Vehicle After Sales Summit (IVASS 2025) organised by World Auto Forum (WAF), Global Assure and Stellantis India were felicitated for their innovative, impactful, and pioneering initiatives, and were recognised as WAF Industry Best Practice — setting benchmarks for the automotive after-sales ecosystem to draw inspiration from and follow.
Ø Global Assure – Industry Best Practice in Roadside Assistance (RSA)
Recognised for its innovative, impactful, and industry-first initiatives in Roadside Assistance, Global Assure has set new benchmarks in customer support, response efficiency, and service excellence across the automotive after-sales ecosystem.
Through technology-led solutions, robust operational frameworks, and a strong customer-first approach, Global Assure continues to strengthen trust and reliability in mobility support services, making it a benchmark organisation for the RSA ecosystem to emulate.
Ø Stellantis India – Innovation in Digital Service Experience (Video Check & WiCheck)
Stellantis India was recognised for its innovations in Digital Service Experience, notably Video Check and WiCheck, which have transformed transparency and customer engagement in vehicle servicing.
By leveraging digital tools to enhance service visibility, build customer confidence, and improve operational efficiency, Stellantis India has demonstrated leadership and excellence in delivering customer-centric, technology-driven after-sales solutions, setting a best-practice standard for the industry.
The first power panel, “2025 Best Practices in Workshop Productivity & Efficiency to Maximise Workshop Profitability,” examined how workshops can transform into high-performance profit centers.
Esteemed panelists included:
- Pankaj Narula, Former ED – Maruti Suzuki India
- Amar Jatin Sheth, Owner Group Shaman & Secretary – FADA
- Rajesh Mehrotra, Founder & Managing Director – RM Consulting
- Vivek Sahai, Business Head – Vehicle Refinishes (India Cluster), Akzo Nobel
- Nikhil B, Managing Director – Madhus Garage Equipment
- Anuj Guglani, Founder & CEO – WAF Group(Moderator)
The discussion focused on process optimisation, manpower productivity, workshop layouts, cost controls, and revenue enhancement strategies, highlighting best practices that can be adopted across OEM-authorised and independent workshops.
In IVASS Keynote 1, Nikhil B, Managing Director, Madhus Garage Equipment, delivered a compelling session on “From Pain Point to Profit Hub: How Madhus 2.0 Boosts Dealership Profitability Through Service Innovation.”
“As dealership margins come under pressure, after-sales operations must shift from volume-driven activity to profitability-focused execution. At Madhus, we see wheel alignment and body shop services as critical profit centres when supported by the right equipment, training, and customer communication. Madhus 2.0 reflects our commitment to partnering with dealerships beyond equipment—helping them improve productivity, utilisation, safety, and long-term sustainability.” said Nikhil B, MD, Madhus Garage Equipment.
He also showcased how modern equipment, intelligent workshop design, and service innovation can significantly improve throughput, quality, and dealership profitability.
One of the most future-focused discussions at IVASS 2025 was Power Panel 2, themed: “Impact of SDVs on Workshops Operational & Business Readiness – OEMs & Aftermarket – Best Practices in Tech, SOPs, Infra, Skilling, Processing VOC”
Panelists included:
- S Muralidharan, Chairman – Mobility Aftermarket (Session Chair)
- Dr Kumar Iyer, Commercial Director, ASC – Southeast & South Asia, AkzoNobel India
- Satish Kannan, Director – AfterSales, Stellantis India
- Arindam Lahiri, CEO – Automotive Skills Development Council (ASDC)
- Jatin Tiwari, Head – Field Service, Hyundai Motor India
- Dimple Mehta, Former Head – Customer Care, Tata Motors PV
The panel explored software-defined vehicles (SDVs) and their implications on technology, infrastructure, SOPs, skilling, diagnostics, and VOC processing, emphasizing the need for rapid adaptation by workshops and service networks.
“Sustainability and performance are becoming integral to the future of automotive refinishes. Supporting workshops with advanced, responsible solutions helps improve efficiency, quality, and long-term environmental impact.” said Dr. Kumar Iyer, Commercial Director – Automotive & Speciality Coating, India Cluster, AkzoNobel India.
IVASS Keynote 2, delivered by Nikita Sinha – Head – Customer Experience and Service Planning, JSW MG Motor India, focused on “Making Customer Service and Experience Smarter and Digital”.
“Customer experience in after-sales is no longer reactive—it is predictive and proactive. Leveraging technology and real-time data enables service journeys that are more responsive, efficient, and customer-centric.” said Nikita Sinha – Head – Customer Experience and Service Planning, JSW MG Motor India
The session also highlighted how digital tools, data-driven insights, and connected platforms can redefine transparency, trust, and long-term customer loyalty in after-sales operations.
In IVASS Keynote 3, Dr Kumar Iyer, Commercial Director, ASC – Southeast & South Asia, AkzoNobel India, spoke on “Best-in-Class AkzoNobel Services and Sustainability”.
He emphasized sustainable refinish solutions, global benchmarks, and the role of responsible practices in shaping the future of the after-sales ecosystem.
Tanuj Pugalia, CMD, Gallops Group commented, “High-performing after-sales organisations are driven by strong leadership, skilled teams, and continuous capability development. Aligning people and processes is key to delivering consistent service outcomes.”
The final power panel, “Future of Vehicle After Sales Service Business – Present, Future based on Present and the Out of the Box Future ( the way it normally is!). Workshops Layouts, Consumer Outreach, Dashboards, Vehicle Chemistry Options, Tech, Infra” took a bold look at what lies ahead.
Panelists included:
- Arun Malhotra, Auto Industry Veteran (Session Chair)
- Vinkesh Gulati, Chairperson – Automotive Skills Development Council (ASDC)
- Rama Shankar Pandey, Mentor – ACMA Aftermarket & ED – Paracoat Products Ltd.
- Nikita Sinha, Head – Customer Experience & Service Planning, JSW MG Motor India
- Vikas Kuthiala, Co-founder – Global Assure
- Datta Mahajan – GM – 2W Service – Kinetic Green
The discussion covered workshop layouts, dashboards, consumer outreach, vehicle chemistry, new business models, and future-ready infrastructure, encouraging participants to think beyond conventional frameworks.
CarPhD.com Presents the 2nd CarPhD Awards 2026– Celebrating Customer-Rated Excellence
Adding further value, CarPhD.com – Gaadi & Dealer ka Asli Report Card, WAF’s Annual Partner, proudly announced the winners of the 2nd CarPhD Awards 2026, a credible and customer-driven recognition platform celebrating excellence across India’s automotive ecosystem.
Powered entirely by genuine customer ratings and honest reviews, the CarPhD Awards reflect real-world ownership, sales, and service experiences, eliminating jury bias and paid rankings.
Showroom Winners
Recognised for outstanding sales experience and customer satisfaction:
- Pasco Golf Course Extension Road, Gurugram
- Pasco Automobiles, Alipur – Gurugram
- Prem Motors, IDC Sector 16 – Gurugram
- Rana Motors, Sector 29 – Gurugram
- Rana Motors, Rajiv Chowk – Gurugram
- Dhingra Motors, Badhkal Chowk – Faridabad
- Dhingra Motors, M.G. Road – Gurugram
- Zedex, Sec 62 – Gurugram
Service Centre Winners
Honoured for exceptional after-sales service and customer trust:
- Galaxy Toyota GT, Karnal Road – New Delhi
- Pasco Automobiles, Divider Road – Gurugram
- Deep Hyundai, Mundka – New Delhi
- Hans Hyundai, Naraina – New Delhi
- Sparsh Kia, Moti Nagar – New Delhi
Car Brand & Model Winners
Recognised based on real owner feedback for performance, reliability, and ownership satisfaction:
Hyundai
- Hyundai Creta Electric
- Hyundai Creta
- Hyundai Verna
- Hyundai i20
Kia
- Kia Syros
- Kia Carnival
- Kia Seltos
MG Motor
- MG Cyberster
- MG Windsor EV
Škoda
- Škoda Superb
- Škoda Kylaq
Volkswagen
- Volkswagen Tiguan R-Line
- Volkswagen Virtus
With the successful conclusion of the 2nd CarPhD Awards, CarPhD.com continues its mission to empower Indian car buyers with authentic, data-backed insights.
Valedictory & Vote of Thanks
The summit concluded with the WAF Industry Best Practice Ceremony, followed by the Valedictory Session and Vote of Thanks.
Closing the event, Anuj Guglani remarked:
“IVASS 2025 has reinforced one clear message — the future of after-sales belongs to those who collaborate, innovate, and prepare today. Together, we can build a stronger, smarter, and more profitable service ecosystem for India”.
About WAF
World Auto Forum (WAF) is a Global Auto & Mobility Think Tank Platform – a place as relevant for Chairpersons and Top CXOs as it is for interns and trainees. Established in 2009, it now has community members across 125 Countries. WAF Auto News is the World’s No 1 in World Auto News, Auto Awards & Auto Think Tank as per Google search results.WAF TV is its online broadcasting arm where one can watch hundreds of videos on the Auto & Mobility Industry. WAF also organises popular programs like WAFit!, IVASS , WAF Awards, and CXO Roundtable Discussions where top leaders of the industry take their Dialogues to Action!
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Official IVASS Site – worldautoforum.com/ivass
11th IVASS Pics – https://www.facebook.com/share/1A1XNa15hh/?
11th IVASS Session Videos at WAF TV – Coming soon
Media Contact Details
Sheenu Kamra | 9810714455 | sheenu@waf.bz
Anuj Guglani | anuj@waf.bz
