By David Shepardson
WASHINGTON, Feb 8 (Reuters) – Ride-sharing company Uber Technologies (UBER.N) plans to begin reminding passengers to wear seat belts by pinging driver phones and sending riders messages amid a spike in U.S. traffic deaths.
Uber told Reuters its new feature that launches Tuesday aims to alert riders to buckle up via a distinctive chime from the driver’s phone and a simultaneous push notification to the rider’s phone.
“The intent is really just to help remind riders that they should be buckling up – every seat, every time,” said Kristin Smith, Uber’s head of Global Road Safety Policy, who added the chime “sounds kind of like an airplane seat belt reminder.”
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