Amit Asija is an automotive aftermarket specialist and entrepreneur focused on advancing next-generation repair technologies, particularly in the evolving electric vehicle (EV) ecosystem.
Amit Asija is the Founder of The Autto Fixers and India Lead for KECO Body Repair Products, where he is driving the adoption of modern, non-invasive dent repair technologies such as Glue Pull Repair (GPR) and Paintless Dent Repair (PDR). His work focuses on transforming traditional bodyshop practices into more scientific, efficient, and OEM-compliant repair processes.
He is actively contributing to the evolution of India’s automotive repair ecosystem by promoting EV-safe repair methods that preserve factory finish, reduce repair time, and improve customer satisfaction. His approach aligns with global trends shifting toward precision-based repair techniques rather than conventional replacement-heavy methods.
His expertise lies in automotive aftermarket innovation, bodyshop transformation, and customer-centric service models. He works closely with workshops, dealerships, and industry stakeholders to enable skill development, improve repair quality, and introduce globally accepted best practices in India.
He is also a strong advocate for upgrading bodyshop capabilities in line with the rapid growth of EV adoption, emphasizing the need for specialized tools, training, and process-driven repair methodologies to meet the expectations of modern vehicle owners.
Amit Asija continues to contribute to the automotive ecosystem through innovation, knowledge sharing, and enabling a shift toward smarter, sustainable, and technology-led repair solutions in India.
