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Volkswagen India currently has two All-Women operated City Stores in Coimbatore, Tamil Nadu and Ahmedabad, Gujarat
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Driven and powered by women: The All-Women operated City Store aims at promoting workplace diversity, creating an inclusive work environment and builds on the evolving consumer demographics and behavior
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End-to-end business operations for customer requirements are catered by 10+ dynamic and skilled women professionals at Volkswagen SP Road City Store, Ahmedabad
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Enhanced engagement and comfort for customers starting their car-ownership journey
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Operated in partnership with Automark Group, the All-Women operated City Store is located at SP Road, Ahmedabad – 382350
Ahmedabad, Mumbai: Volkswagen Passenger Cars India announces that the City Store SP Road, Ahmedabad, Gujarat would be its 2nd ‘All-Women operated City Store’. Following the successful launch of the first store in Coimbatore, Volkswagen India in partnership with Automark Group has expanded this initiative to the state of Gujarat.
At Volkswagen India, ‘People’ are one of the key strategic pillars. The brand focuses relentlessly on developing people and culture by fostering workplace diversity. It’s the brand’s constant endeavor to empower women in the automotive workforce, championing diversity, equality and inclusivity within the organization.
Evolving consumer demographics and consumer behavior trends clearly indicate the higher engagement levels that a diverse workforce can offer while also inspiring more women professionals to join and excel in the car retail industry. With the learnings from the first All-Women operated City Store in Coimbatore, the aim is to offer an even more engaging environment to our customers.
Mr. Ashish Gupta, Brand Director, Volkswagen Passenger Cars India, shared “Driven and powered by women professionals, we are thrilled to announce the inauguration of our 2nd ‘All-Women operated City Store’ in Ahmedabad. A testament of the success from our first store in Coimbatore that encouraged us as a brand to expand this initiative across India. It’s truly a wonderful initiative, another step towards creating an empowering and inclusive environment where our people can learn, grow and thrive with our brand. We look forward to welcoming all customers at our All-Women operated City Store in Ahmedabad.”
Commenting on the inauguration, Ms. Garima Mishra, Managing Director, Automark Group (Landmark Group) said, “In partnership with Volkswagen, we want to break the traditional barriers of the Indian automotive industry and make it an inclusive environment wherein women professionals are empowered. We have a dynamic and skilled set of women who are leading & managing our business operations in Ahmedabad, along with better understanding our customer requirements. We are so proud of this team who will be setting new benchmarks in the automotive retail industry.”
The ‘All-Women operated City Store’ employs over 10 dynamic women professionals who will oversee every aspects of operations, from sales and after-sales service to test drive management, customer care services, housekeeping, security, and more. The showroom boasts of a four-car display showcasing the latest product portfolio, which includes the Volkswagen Taigun, Virtus, and Tiguan.
