Harish R Udupi is an experienced automotive professional with over two decades of industry experience, with expertise spanning after-sales operations, field service, network development and customer experience. He currently serves as Head – After Sales at Stellantis India, where he is responsible for strengthening the company’s after-sales operations and enhancing the ownership experience for customers across its brands. His current designation is also featured by the World Auto Forum as part of the leadership community for the India Vehicle After Sales Summit.
Throughout his career, Harish has developed strong expertise in automotive service operations and dealer network management. His professional experience includes a significant association with Volkswagen, where he worked across Aftersales Field Operations and Network Development, gaining extensive exposure to service network performance, dealer operations and customer-focused initiatives.
At Stellantis India, his role focuses on strengthening the after-sales ecosystem and supporting the company’s dealer and service network. This includes areas such as service standards, technical capability, network expansion, operational efficiency and customer satisfaction. His experience enables him to connect strategic after-sales objectives with execution at the field level.
Harish has also been associated with the expansion of Stellantis’ Eurorepar Car Service network in India. The initiative aims to provide structured multi-brand service capabilities, supported by technical expertise, diagnostics and standardized service processes. His participation in new service-centre inaugurations reflects the company’s efforts to expand service accessibility and strengthen its after-sales footprint.
Customer experience remains a central aspect of modern automotive after-sales. From service quality and workshop processes to parts availability and technical support, each element influences customer trust throughout the vehicle ownership journey. Harish’s experience across field operations and network development gives him a broad perspective on these critical aspects of automotive retail and service.
His earlier experience in network development has also provided exposure to dealer partnerships and the operational requirements of a growing automotive service network. This background is particularly relevant as automotive brands look to build stronger dealer capabilities while delivering consistent service experiences across different markets and customer segments.
At Stellantis India, Harish continues to contribute to initiatives aimed at strengthening service operations, supporting dealer partners and improving customer engagement across the company’s automotive ecosystem. His work reflects the increasing strategic importance of after-sales in building long-term customer relationships and sustainable automotive businesses.
With extensive experience in automotive after-sales, field operations and network development, Harish R Udupi brings a strong operational and customer-centric perspective to his leadership role at Stellantis India. His professional journey reflects the evolving role of after-sales from a support function into an important driver of customer satisfaction, brand loyalty and long-term ownership value.
