JSW MG Motor India has taken a bold step toward reshaping the premium automotive retail experience with the launch of MG SELECT, an exclusive new-age luxury brand concept. Marking the beginning of this initiative, the company today inaugurated its first MG SELECT Experience Centre in Thane, Maharashtra.
Anurag Mehrotra, Managing Director of JSW MG Motor India, stated, “Luxury consumption in India has grown exponentially in recent years. With MG SELECT, we aim to create a niche for luxury car buyers by redefining and elevating the car ownership journey. Our vision aligns with our dealer partners, and together we intend to set new benchmarks in offering technologically advanced products and exclusive experiences.”
MG SELECT Experience Centres are envisioned as more than showrooms. Drawing inspiration from the minimalism and flow of modern art galleries, each centre is sculpted in earthy tones and seamless white expanses to evoke a calming, immersive space. The design language places the car at the centre—like a sculptural masterpiece—allowing prospective buyers to engage with MG’s flagship products in a refined, distraction-free environment.
The Thane experience centre is the first in a planned network of 14 centres across 13 key cities by the end of Q3 CY2025. Among the highlights are the MG Cyberster, dubbed the world’s fastest MG, and the MG M9 Presidential Limousine, both on display for auto enthusiasts to explore in person.
Through MG SELECT, JSW MG Motor is positioning itself not just as a carmaker but as a curator of contemporary luxury experiences, blending progressive design, cutting-edge mobility solutions, and premium customer engagement in India’s evolving automotive market.
