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Volkswagen (VOWG_p.DE) must change its approach to how it sells electric vehicles (EV) in China, the world’s largest car market, Chief Executive Herbert Diess said, in a response to poor EV sales there.
“Sales are picking up but it requires focus and different approaches as the customers for the EVs are much younger and different to our customer base we are having with the more traditional brands like Volkswagen in China,” Diess told journalists after first-half results release. read more
By the end of the year, Volkswagen wants to sell between 80,000 and 100,000 of its all-electric ID series in China. In the first half, deliveries of battery electric vehicles (BEV) in China stood at 18,285.
“We are noticing that we have to change our approach,” Diess said.