BY WAF THINK TANK
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On track to fulfill its commitment under the India 2.0 project, with the roll-out of the New Volkswagen Virtus, under series production from the Chakan Plant in Pune
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The striking, exhilarating and German-engineered New Volkswagen Virtus is developed on the MQB A0 IN platform with up to 95% localization levels
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Big by design, the New Volkswagen Virtus embodies a dynamic and emotional design language making it the longest car (4,561 mm) in the premium midsize segment, offering the best in segment cabin & boot space (521 litres) for customers in India
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Powered by the globally acclaimed TSI technology by Volkswagen, the New Virtus will be offered with the 1.5l TSI EVO engine with Active Cylinder Management Technology (ACT) and the 1.0l TSI engine both equipped with engine idle Start/Stop and will be mated to a 6-speed manual, 6-speed automatic torque converter and 7-speed DSG transmission options
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The New Volkswagen Virtus will set new benchmarks in India’s premium midsize sedan segment. Pre-bookings for the carline have commenced across the 151 sales touch points and the Volkswagen India website
Mumbai/Pune – Volkswagen Passenger Cars India announces the start of production of its striking, exhilarating and German-engineered New Virtus, today. The latest entrant in the premium midsize sedan segment will be manufactured at the Chakan facility in Pune, India. With the New Virtus, Volkswagen brand will fulfil its commitment under the India 2.0 project of offering two new products developed on the MQB A0 IN platform with up to 95% localization levels.
Big by design, the New Virtus embodies a dynamic and emotional design language making it the longest car (4,561 mm) in the premium midsize sedan segment that offers ample cabin and boot space (521 litres) to customers. It is further complemented with host of best in segment safety, convenience and connectivity features making this German engineering marvel the right companion for our customers.
Commenting on the announcement, Piyush Arora, Managing Director, ŠKODA AUTO Volkswagen India Pvt. Ltd. said, “With the start of production of the New Virtus at our Chakan facility in Pune, we have successfully completed our commitment of launching two new products under the India 2.0 project based on the MQB A0 IN platform for the market under Volkswagen Brand. The development of the carline is a joint effort of our global and Indian teams who have worked dedicatedly towards retaining the global manufacturing standards of the brand while maintaining localization levels of up to 95%. The collaboration has positively resulted in the striking, exhilarating and German-engineered New Virtus that will redefine the premium midsize sedan segment in India.”
Powered by the globally acclaimed TSI technology, the New Virtus will be available in the 1.5l TSI EVO engine with Active Cylinder Management Technology (ACT) and 1.0l TSI engine both equipped with engine idle Start/Stop and will be mated to a 6-speed manual, 6-speed automatic torque converter and 7-speed DSG transmission option. With great power comes great responsibility and therefore the New Virtus is equipped with 40+ active and passive safety features.
“The New Volkswagen Virtus is an unparalleled offering that brings in the newness and excitement in the premium midsize sedan segment. The overwhelming response received at the World Premiere has further driven our confidence. The New Virtus is built to perfection for aspirational Indian customers and with the start of production, we are eager to introduce the striking, exhilarating and German-engineered sedan at the earliest for the Indian market.” said Ashish Gupta, Brand Director, Volkswagen Passenger Cars India.
With stylishly confident but never obtrusive interiors, the New Virtus comprises of a host of technology, entertainment and connectivity features that complement the vibrant and exciting exterior colors such as the Wild Cherry Red, Carbon Steel Grey, Reflex Silver, Curcuma Yellow, Candy White and Rising Blue.
Pre-bookings for the New Virtus have commenced across the 151 sales touch points in India and can also be initiated through the online booking platform on the Volkswagen India website.
