Summary
- Safest product offerings by Volkswagen India with 6 airbags now offered as standard fitment across its model line-up in India
- Over 1 lakh Indian families made the safer choice, by choosing the 5-star GNCAP safety rated products – Taigun or Virtus as their preferred mobility solution
- Volkswagen Taigun contributed to over 61% of sales to achieve the 100,000+ milestone for the 5-Star GNCAP safety rated India 2.0 cars
- Volkswagen Virtus established itself as the preferred premium mid-size sedan among customers with its strong package and performance
- Performance at the heart of customer choice: nearly 40% of customers have opted to own the highly coveted GT variants of Taigun and Virtus
- Increased accessibility through expanded network with 208 sales and pre-owned car outlets and 142 service outlets across 155 cities in India
Mumbai: Volkswagen India announced the standardization of 6 airbags across all the variants of the 5-Star GNCAP safety rated Taigun and Virtus, making India’s safest portfolio of cars even more safe. Over one lakh Indian families have made the safer choice of owning the GNCAP 5-Star safety rated Taigun and Virtus as their preferred mobility solution since their market introductions to India.
Taigun and Virtus both offer customers a 5-star GNCAP rated safe mobility experience for both adult and child occupants. Volkswagen Taigun contributed to over 61% of sales that led to the 100,000+ India 2.0 cars sales milestone while the Volkswagen Virtus has established itself as the premium mid-size sedan of choice among customers. Approximately 40% of customers have fulfilled their aspirations of owning the highly coveted GT variants for both Taigun and Virtus, showcasing performance at the heart of customer choice.
Commenting on this remarkable achievement, Mr. Ashish Gupta, Brand Director, Volkswagen Passenger Cars India said, “Today, we take great pride in announcing our portfolio of India 2.0 cars offering 6 airbags as standard across the line-up. With this, not only are we showcasing our commitment towards safer mobility but also reaffirming our core belief of safety being a key product pillar for Volkswagen India. We are also delighted to have achieved the over 1 lakh sales milestone by the Taigun and Virtus. We are grateful to our customers and will continue to offer aspirational, premium and competitive product offerings for the market.”
Since the introduction of the India 2.0 product portfolio, Volkswagen India is continuously enhancing its product offerings. It has expanded its variant line-up keeping in mind customer demand for German-engineered and safe product portfolio. Recently, the brand introduced two new variants on the Taigun – GT Line based on the 1.0L TSI and GT Plus Sport based on the 1.5L TSI EVO engine.
Making the brand even more accessible, Volkswagen has a network strength of 208 sales and pre-owned car touchpoints, 142 service touchpoints across 155 cities. In addition, the brand has made significant strides towards its after-sales services, offering industry’s most competitive Total Cost of Ownership and transparency in its aftersales services.
Volkswagen India continues to redefine the mobility experience, offering customers an unparalleled driving experience, premium aesthetics, and a range of options to suit individual preferences. The brand will continue to drive innovation, design and performance through product offerings.
