By Marie Mannes
STOCKHOLM, Feb 9 (Reuters) – Volvo Cars’ (VOLCARb.ST) top executive said on Thursday that the Swedish automaker has no intention of cutting its electric vehicle (EV) prices despite a similar move by market leader Tesla (TSLA.O) that has put pressure on others to follow suit.
Speaking after the Swedish carmaker posted a lower fourth-quarter profit, Chief Executive Jim Rowan said there was no need to cut prices because demand for Volvo’s cars remain high and the company has a solid order backlog for its full EVs.
“We don’t see (price cuts) at this point in time,” Rowan told Reuters. “Demand for our (battery electric vehicles) is the highest that we’ve ever seen, the backlog for that as well.”
“We don’t have any intention to reduce pricing.”
Companies focused exclusively on EVs – including Polestar , which is owned by Volvo Cars and its majority owner Chinese automotive group Geely Holding (0175.HK) – were also seen as more affected than those with a mixed range.
German automaker BMW (BMWG.DE) however has raised the retail price for some models it sells in China because of higher raw material and logistics costs.
Henrik Fisker, CEO of U.S. EV maker Fisker (FSR.N), told Reuters he also has no plans to lower prices, arguing that the EV startup’s cars were already competitively priced.
“I think we already priced our cars well,” Fisker said, adding that the carmaker hadn’t changed the price of its cars since 2020, while rivals had raised prices several times.
The Financial Times reported on Thursday that other carmakers such as Volkswagen, Hyundai, Kia and General Motors would also not slash prices.
Aside from car makers, suppliers are worried they may be forced to cut prices to keep up with Tesla.
Despite the price cuts, some suppliers say they have seen no EV production surge so far.
