Aston Martin creditors threaten legal action over plan to sell branding rights, FT reports

(Reuters) – A group of Aston Martin’s (AML.L), opens new tab creditors has threatened legal action against the carmaker after learning that it plans to sell a ​portion of its branding and naming rights as part of ‌a new debt financing package, the Financial Times reported on Monday.

  • The loss-making luxury carmaker had in July secured £550 million ($738.38 million) in debt financing, led by funds managed ​by BlackRock-owned HPS Investment Partners.
  • The financing comprises a £450 million secured term ​loan and a £100 million delayed draw term loan, and ⁠a separate £100 million permitted debt incurrence capacity.
  • Some existing creditors owed £1.3 billion ​sent a “letter before action” to the debt-laden British company’s board on Sunday, ​warning they could seek to unwind the HPS transaction and block the disposal of certain intellectual property assets, the FT report said, without identifying these creditors.
  • Aston ​Martin and HPS could not immediately be reached for comment outside ​regular business hours. Reuters could not independently verify the report.
  • The creditors have learned that ‌part ⁠of the deal depends on the carmaker transferring a 50.1% stake of its non-automotive intellectual property to U.S. brand developer Authentic Brands, the report said, citing people familiar with the matter.
  • The additional £100 million under ​the HPS financing ​package is conditional ⁠on the branding-rights transaction taking place, according to the report. HPS is also an investor in Authentic ​Brands.
  • Aston Martin has refused to share details of its ​deal with ⁠HPS, leaving some creditors in the dark about the agreement, the FT report said.
  • Aston Martin has been grappling with cash pressures from weaker ⁠sales, U.S. ​tariffs and soft demand in China, ​prompting the 113-year-old automaker to pursue cost cuts and fresh funding.

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Reporting by Natalia ​Bueno Rebolledo and Mrinmay Dey in Mexico City; Editing by Shilpi Majumdar